Canada
Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization
Flexion, the games marketing company and Digital Turbine, the global leaders in growth solutions for the mobile ecosystem, today announced a strategic commercial relationship to grow game developers’ audiences on some of the world’s largest telecom platforms – boosting app discovery and revenue.
DT Hub, Digital Turbine’s alternative mobile growth suite, enables its mobile operator partners to offer their customers a highly curated environment for premium app discovery. DT Hub simplifies discovery and allows for simple and efficient direct-to-consumer app distribution.
Through the partnership with Flexion, mobile game developers will be able to create versions of their games that can be smoothly onboarded to DT Hub with little technical effort required – and enjoy the benefits of an end-to-end store alternative offered by major mobile carriers.
“It is exciting to see the continued expansion of the alternative android ecosystem with some of the big carriers in the US getting back into the content business,” says Jens Lauritzson, CEO of Flexion. “This partnership with Digital Turbine has all the ingredients to succeed in terms of creating new revenue, distribution, and marketing opportunities for game developers beyond traditional app stores. Our services and customer bases complement each other well and we are excited to drive the next generation of game distribution services together with Digital Turbine”.
“Flexion is the clear market leader in providing mobile game developers with its unique services to acquire and monetize users in store-like environments. Together, we will extend this unique opportunity to our existing and new partners – and continue to grow.” says Matt Tubergen, EVP of Global Partnerships and Corporate Development at Digital Turbine. “We are excited to explore the clear marketing and product synergies between us which will help boost the mobile ecosystem.”
Extending audiences beyond the traditional app stores is already what Flexion offers developers, helping them reach alternative app stores such as Samsung Galaxy Store, Huawei AppGallery, Xiaomi, Amazon Appstore and the ONE store by offering its enabling services, platform management and user acquisition. Now, with Digital Turbine’s DT Hub, game developers will be able to tap into additional revenue streams from a range of new platforms and technology, while benefiting from Digital Turbine’s monetization services and expertise in user acquisition.
The most popular Android games will be supported on DT Hub, enhancing reach. To further maximize revenue and take full advantage of user acquisition opportunities, Flexion will help developers get their games fully integrated with the service.
“Over time we expect that developers will be able to add significant revenue and audiences to their games by tapping into DT Hub,” continues Jens. “Just like we do with other alternative app stores, Flexion can give developers access to these new channels with zero up-front costs and very little effort on their side.”
The partnership with Flexion follows a strategic investment in Aptoide that Digital Turbine announced in October 2022 to build new innovative distribution products for Digital Turbine’s mobile carriers, OEM, and app developer partners.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Canada
Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority
Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.
The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.
SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.
Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”
Calgary Sports and Entertainment Corporation
Play Alberta, CSEC Extend Partnership
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
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