Caliente Interactive
Caliente Interactive Agrees Four-Year ‘El Tre’ Alliance
Prominent online casino and sports betting operator Caliente Interactive has inked a four-year arrangement to make its flagship Caliente.mx brand a ‘key commercial partner’ of the Mexican national football team.
The Tijuana-headquartered firm has joined the likes of Adidas, Coca-Cola, AT&T and insurance provider Banorte in becoming a principal ally of Mexican football as the men’s side, which is colloquially known as ‘El Tri’, continues to make preparations for the upcoming 2026 FIFA World Cup.
The Mexican men’s national football team is due to take part in the 23rd edition of the FIFA World Cup from June of 2023 and could have its championship chances boosted by the fact that its country will be serving as a co-host alongside the United States and Canada. The side failed to progress beyond the group stages of last year’s edition of the quadrennial football extravaganza but impressively managed to reach the quarter-finals in 1970 and 1986 when Mexico served as the sole host.
“We are extremely happy to make this dream of finally being an official sponsor of the Mexico national team come true at the perfect time because in 2026 we will be playing at home and Caliente.mx is the local brand of Mexico,” the Commercial and Marketing Director for Caliente.mx, Fernanda Sáinz, said. “What better opportunity to start this four-year sponsorship construction.”
Jose Romano serves as the General Sales Director for the Mexican Football Federation and he used a Thursday press conference held to announce the arrangement to express his delight at being able to ink the alliance with Caliente Interactive and its Caliente.mx brand.
“The alliance with Caliente.mx will allow us to work so that our unwavering fans have the best experiences from now on and towards the North American World Cup in 2026,” Romano said. “Let’s celebrate together this relationship that, without a doubt, will be very productive for both of us.”
Bragg Gaming Group
Bragg Gaming Content Live with Caliente Interactive, Mexico’s Largest iGaming Provider
Bragg Gaming Group company, announced that it is live with online games, including its proprietary and exclusive third-party content, in Mexico with Caliente Interactive, the market’s iGaming leader. The rollout of games with Caliente Interactive reflects Bragg’s continued expansion of its proprietary and exclusive content across North America.
Proprietary content such as Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio, new exclusive premium content from the Company’s partner studios, as well as a rich portfolio of games from global game development studios is now available to Caliente Interactive’s customers in Mexico at www.caliente.mx.
According to H2 Gambling Capital, the interactive gambling market in Mexico is on track to generate US $814 million in Gross Win in 2023, with around half of the revenues expected from the online casino segment.
Yaniv Sherman, Chief Executive Officer at Bragg, said: “Expanding our content to Caliente Interactive is another successful step in our initiative to be a provider of exciting, player-engaging content to leading iGaming operators around the world. We are excited to feature our newest proprietary and exclusive third-party content with the leading iGaming operator in Mexico as this new relationship provides us with a unique platform we can leverage to introduce our innovative games to players in the market.
“We have already made tremendous progress with our North American growth strategy, and we expect our success will continue to accelerate as we debut our new offerings in additional iGaming markets across this region. With our RGS capabilities and growing portfolio of proprietary and exclusive third-party premium content, including from our popular Atomic Slot Lab studio, Bragg is favorably positioned to become a leading iGaming supplier in North America.”
Tecnologia en Entretenimiento Caliplay, S.A.P.I. de C.V. (‘Caliplay’), the leading Mexican online casino and sports betting company (known in the market as Caliente Interactive), wishes to clarify certain essential information omitted from an announcement last week by its partner, Playtech plc.
Playtech plc’s subsidiary, Playtech Malta, has commenced proceedings in the English Court and is seeking a declaration from the Court on a point of disagreement concerning a redemption option (the ‘Option’) in the strategic agreement between Caliplay and Playtech Malta. This claim was filed without warning and despite both sides being currently engaged in a mutually agreed resolution process. Contrary to Playtech plc’s announcement, Caliplay is not aware that any claim has been issued against it by Playtech plc, as opposed to its subsidiary, Playtech Malta.
The Option allows Caliplay to redeem the additional services fee element payable to Playtech Malta pursuant to the strategic agreement. The Option remains exercisable for a period of 45 days following the approval (which is yet to take place) of Caliplay’s audited accounts for the fiscal year 2021 by Caliplay’s board of directors. Playtech plc omitted to include this reference to board approval in its announcement, or its interim report for the six-month period ended 30 June 2022, which was published on 22 September 2022.
As Playtech plc correctly notes, Caliplay believes the option has not expired. Caliplay made this clear to Playtech plc on 23 December 2022 when it challenged the accuracy of its 22 September 2022 announcement.
Caliplay remains keen to resolve this matter swiftly, and is committed to the ongoing discussions.
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