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Andrew Cardno

Michigan’s FireKeepers Casino Hotel to Utilize Platform from Quick Custom Intelligence

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FireKeepers Casino Hotel and Quick Custom Intelligence (QCI) have jointly announced that the casino in Battle Creek, Michigan, has chosen the QCI Platform. The QCI Platform is currently being deployed throughout the property with its marketing, player development and casino operations teams set to begin training soon.

“After an extensive evaluation process, we selected QCI because it is able to meet all of our needs, from reporting to analytics to marketing automation,” the Vice-President of IT for FireKeepers Casino Hotel, BJ Bouschor, said. “We were also impressed with its platform’s ease-of-use, scalability and its ability to bring in so many disparate data sources into our data warehouse. We are excited to begin using the QCI enterprise platform.”

“We are pleased to partner with FireKeepers Casino Hotel for deployment of the QCI enterprise platform,” the Chief Technical Officer for QCI, Andrew Cardno, said. “The QCI platform will allow FireKeepers Casino Hotel to consolidate all of its unique data sources including gaming and non-gaming into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue.”

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Andrew Cardno

Nisqually Red Wind Casino and Quick Custom Intelligence Enter Into a 3-Year Partnership

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Nisqually Red Wind Casino and Quick Custom Intelligence (QCI) are thrilled to announce a partnership spanning three years, poised to redefine the gaming and hospitality landscape in southern Washington. This collaboration heralds an exciting fusion of cutting-edge technology and top-tier hospitality which will elevate operational efficiency, refine service quality, and deliver an unmatched guest experience.

The installation process is now underway as QCI embarks on an exciting journey with the Red Wind team. Anticipation is high for the fruitful collaboration and innovative strides that lie ahead. As we dive into comprehensive software deployment, the dedicated team at Red Wind Casino is preparing for the official launch scheduled for October.

Lorena Flores, Player Development Manager of Nisqually Red Wind Casino, expressed her enthusiasm for the partnership, stating, “We are excited to embark on this groundbreaking journey alongside QCI. The QCI platform represents a significant advancement for our host team, and we firmly believe it will not only streamline our operations but also elevate the standard of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we are confident in delivering an unmatched gaming experience in the southern Washington market. This partnership perfectly aligns with our commitment to excellence and guest satisfaction.”

Andrew Cardno, CTO of QCI, conveyed his satisfaction with the newly formed partnership, saying, “At QCI, we place great importance on partnerships built on mutual respect, shared vision, and unwavering dedication. Our collaboration with Nisqually Red Wind Casino exemplifies such a relationship. We have been deeply impressed by the dedication, commitment to excellence, and passion for enhancing guest experiences demonstrated by the Red Wind team. I am proud and excited about the journey ahead, and I am confident that together, we will set new standards within the southern Washington market.”

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Andrew Cardno

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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European Gaming Congress 2024 (Warsaw, Poland)

“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Andrew Cardno

Andrew Cardno to speak at the Casino Marketing & Technology Conference about strategies for casino marketing during these unpredictable times

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andrew-cardno-to-speak-at-the-casino-marketing-&-technology-conference-about-strategies-for-casino-marketing-during-these-unpredictable-times

 Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” said Andrew Cardno, CTO of Quick Custom Intelligence.

Deana Scott, CEO of Raving commented, “We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape.”

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European Gaming Congress 2024 (Warsaw, Poland)

The Casino Marketing & TechnologyConference is renowned for bringing together industry leaders and professionals to share knowledge, discuss trends, and explore the future of the gaming industry. Andrew Cardno’s session is set to be one of the highlights of the event, offering attendees a unique opportunity to learn from one of the industry’s foremost experts. 

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