Canada
Exclusive Q&A w/ Julian Borg-Barthet, Chief Commercial Officer at Lady Luck Games
You recently made your LatAm debut in Mexico with operator LoGrand Entertainment. What makes Mexico the ideal market for your suite of slot games?
Mexico is a thriving online casino market where regulations are stringent when it comes to player protection while still ensuring it is commercially viable for operators and game studios. There is a strong appetite for engaging and entertaining online casino and slot content among a wide range of player audiences, and, as a studio with bold and ambitious plans for the wider LatAm market, we wanted to be among the first to deploy games in Mexico. Our partnership with LoGrand Entertainment is a testament to the quality of our slots with the operator sharing our belief and confidence that they will hit the mark with players. We are also soon live with Cbet – another tier-one LatAm operator – and the feedback we have received from both operators and their players has been incredible. Titles such as Weight of the Gun, Mr. Alchemister, and Ruler of Egypt have quickly risen to the top of the charts – so too have those that use our innovative pipe mechanic. These are unique, one-reel slots that have really taken the market by storm.
We see Mexico very much as the foundation for building our presence across Latin America and we will continue to enter additional markets as regulations allow. Across the continent, online gambling is growing at a rapid rate – in 2021 alone, revenues increased by $7.2bn with no signs of this slowing down as more countries embrace regulation and licensing, allowing operators and studios such as Lady Luck Games to address more of the 400 million people that live in Latin America.
What are players in Mexico and more broadly across LatAm looking for in an online slot? Does this differ from other global markets? If so, how?
The Mexican market is broken down as follows – 60% is sports betting and 40% is online casino games such as slots, blackjack, poker, and lottery. Lady Luck Games is focused entirely on the casino vertical and is on a mission to bring top-quality content to players in markets across Latin America. This is already a highly competitive market and the quality of the experience offered by operators will ultimately determine the level of success they achieve. Player expectations are high, and they absolutely must be met and where possible, exceeded. An online casino lives or dies based on the games offered to players, and we want our operator partners to be able to provide a lobby of slots that players keep coming back to. To date, we have launched slots from our international portfolio that we believe offer what players are looking for, but we are now gathering data and feedback which will be used to develop games specifically for the market, allowing operators to truly localise their slot portfolios. In Mexico, this means exploring games around themes such as Inca, Dia de Los Muertos, and Piñatas.
Can you tell us more about your plans for Latin America? What makes it such an attractive market for Lady Luck?
We are keeping a very close eye on how regulations progress in various countries across the region and are always considering the best opportunities for Lady Luck Games to explore. Colombia is certainly on the agenda as well as countries that have regulated or are regulating online gambling. Markets that have gone down this path such as Buenos Aires (Argentina) are seeing significant yet stable growth and this really should make other jurisdictions sit up and take note. All eyes are currently on Brazil – the sleeping giant of Latin America – as legislation getting over the line here would be a game changer. Retail gambling is prohibited but online gambling is grey and some brands are actively targeting the market and building sizable player bases that they will be able to really maximise as and when enabling law is passed. As for Lady Luck, we plan to be in all regulated online casino markets that are commercially viable.
Where is the opportunity greater – North or South America? Why?
This is a really interesting question. If you just look at the size of the addressable market and the predicted GGR from each, North America has the edge. But when you factor in things like licensing, the need to secure market access partnerships and the incredibly high cost of marketing and brand-building, then the scales could tip in the other direction. Either way, it’s safe to say that both markets provide tremendous opportunities for operators and game developers to explore and that’s exactly what we are doing in both North and South America.
How is your licence application in Ontario progressing? What impact will your games have on the market?
We took the decision to postpone our application for an Ontario licence due to our acquisition of ReelRNG and the launch of our new remote game server, StormRGS. Now that this is live, we plan to pick up our Ontario licence application once again this year. We have already received strong feedback from Ontario operators when we presented at CGA last year, so we are determined to make our full suite of games available to all operators targeting the market as soon as possible and to see how players respond to our striking animations, powerful sound, big bonuses, and action-packed gameplay.
Do you have any plans to make a move in the US? Which states in particular are on your radar?
We are keen to make a move in key US online casino states such as New Jersey, Pennsylvania, and Michigan, and these markets are firmly on our roadmap. That said, I doubt we will secure licences and go live in these states this year as we are prioritising Latin America for now while also focusing on the launch of our new state-of-the-art platform for European operators.
What can European developers bring to the table in these markets?
Online casino is incredibly advanced in most European markets. The studios that have focused on Europe are at the cutting edge of online slot development and are the ones bringing innovations and new concepts to players for the first time. It’s still early days for US studios and many are still concentrating on an omnichannel approach by getting back Casino titles online, while European developers are pushing boundaries and creating the next generation of mobile-first casino content. It won’t be long before players in North and South America seek out games that develop these , never seen before experiences, and that will see them fire up the reels on titles created by European studios such as Lady Luck.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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