Canada
Reflecting on Evoplay’s LatAm success: Exclusive interview with Vladimir Malakchi, CCO
Award-winning heavyweight studio Evoplay has made a serious impact in LatAm in 2022 – with its smash-hit Penalty-Shootout quickly becoming one the continent’s fastest-growing games by popularity and engagement.
Our team at Gaming America took the chance to sit down with Evoplay’s legendary CCO, Vladimir Malakchi to talk through the studio’s 2022 success, new releases and plans for the LatAm region in the year ahead. Read on to find out more!
First off, congratulations to Evoplay on a fantastic 2022! For our readers, can you tell us a bit about your success over the last year and what that means for LatAm?
2022 became another outstanding and rewarding year for Evoplay, with so many goals achieved and milestones reached, thanks to our business strategy. We grabbed seven prestigious industry awards, again proving that we are moving towards being one of the most innovative studios in the industry.
Looking at our work – the task of creating top-tier iGaming content and delivering it worldwide was performed at the highest level. We released forty-six new titles, the biggest hit being a World Cup-inspired football package that helped Evoplay’s stats skyrocket. One of our games, Penalty Shoot-out, gained significant popularity in the LatAm market, which comes as no surprise, as we developed it with football fans in mind!
Looking back, I can’t but mention that 2022 is also marked by a line of fruitful partnerships with top-notch iGaming providers. We established deals with companies operating in the Italian, Irish, Romanian, Croatian, and, of course, LatAm markets, as well as obtained the opportunity to work with the markets under the MGA jurisdiction.
Given that football is so popular in South America, how much are you looking to develop your games with a sporting slant?
We have done thorough research and analysis to study the LatAm iGaming audience and its preferences and cater to its exact needs. It’s no secret that sports are prevalent among LatAm residents, with football being their greatest passion. The region’s betting GGR is over $1.3 billion, which is forecasted for continuous growth. Sports betting constitutes 75% of sportsbooks’ GGR, which reflects strong demand for such content.
Our football package, consisting of 3 titles, Penalty Shoot-out, Football Bet, and Penalty Series, is a product to cover a broad audience of LatAm players, from sports bettors and football fans, to iGamers seeking fresh, sports-based games. This collection is a perfect mix of casino and betting entertainment, and we definitely have more football-themed products on our roadmap.
With Argentina proving to be the World Cup champions, how much increased traffic did you see over the World Cup, and were you impressed with the numbers?
We were impressed with the figures before, during and after the World Cup. You could say that it became a true goalscorer in our business metrics! During the World Cup, for the football package, we saw impressive growth in our key metrics. In particular, Penalty Shoot-out and Penalty Series showed a considerable spike in Bet Sum, GGR, User and Round Count – up to 600%! These results demonstrated the special atmosphere of football celebration a sporting tournament creates, and iGaming providers should be on the ball with their products and their marketing.
Looking to player preferences – what’s your take on what LatAm players are looking for right now, and how is Evoplay looking to cater to this demand?
LatAm is a very diversified region, however, an active interest in football is a common feature for its audience. Evoplay is ready to supply it with the gaming experience they search for. We studied the nature of sports betting, segregated its key elements and implemented them in our titles, giving players the same excitement, but with a casino twist. As a result, they are not bound to football fixtures and can enjoy the same pastime within reach of their smartphones.
Aside from that, we have an assortment of other titles in our gaming portfolio that will perfectly match LatAm players’ interests. Evoplay produces many games with a LatAm flair, such as the Mexico-inspired Rueda De Chile or Hot Rio Nights with its Brazilian carnival theme. Our research proves that the LatAm audience prefers dynamic and action-packed games, which aligns with our product vision. There is more in the pipeline, as we have some interesting titles in the making!
Looking ahead to 2023, we bet you’ve got plenty of exciting things in store to wow players! Can you give us a hint as to your plans?
Evoplay will continue rocking the iGaming industry with innovative games and solutions. Rest assured, we have much in our product pipeline and business strategy to make 2023 a year to remember. Our mission is to revolutionise traditional iGaming and bring a fresh perspective to its products, offering more gamification and fun. On top of that, we see our global reach considerably growing this year, including enhancing our presence in the LatAm market with even more new partnerships established.
Last but not least, what’s your take on the development of mobile on the continent, and how much are we seeing enhancements in data capacity and smartphone playability?
Without a doubt, the level of mobile penetration in LatAm is growing, which holds a lot of potential for developers and providers, with 75% of subscribers using a smartphone to engage with a product. I am more than confident this trend will continue and build momentum for smartphone playability.
We have always been focused on mobile iGaming, with our in-house game engine, Spinential, being an excellent solution, accelerating loading speed by up to 10x and saving digital storage space. It makes our games accessible to players on a wide range of devices, regardless of their technical specifications and the quality of their internet connection.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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