

Canada
Exclusive Relax Gaming interview: Getting ready for the US
With plenty of talk ongoing about Relax Gaming’s exciting plans for the US, we thought it would be the perfect time to get a few minutes in with Relax Gaming’s CEO, Simon Hammon.
In his latest exclusive interview with Gaming Americas, we were delighted to talk about the brand’s exciting plans for what will no doubt one day be one of the world’s biggest iGaming markets – as well as when we should expect Relax’s first debut. Read on to find out more!
Word on the street is that Relax Gaming has ambitious plans for the US market this year! Can you tell us more to give our readers some exclusive insight?
Truthfully, Relax has ambitious plans not only for the US but the world over. We’re planning our entry into America in the coming months and have lots of new ideas for the market. Following our recent advent across Ontario and LatAm soil, we feel ready to take on the US while expanding our foothold across all these new territories. Audiences can expect to see our top-performing games, varied content from our partner studios and games tailored specifically to the market based on in-depth demographic research.
Talk us through the potential for the US – how big an iGaming market do you believe it can be?
The shift from traditional, physical casinos to online was sped up amongst American players during the pandemic, and it’s safe to say that this will continue at pace well into 2023. I believe the US market has the potential to surpass many current landmark territories and take its place as a key jurisdiction for all serious game providers in the industry.
With Relax’s extensive European legacy – what differences do you see when it comes to US player preferences and are you planning on tailoring any upcoming releases to better suit the market?
From our research, we can see numerous differences between EU-based and US-based players, mainly with respect to themes and playing styles. That said, America is a vast and dynamic market that has numerous pockets of unique demographics within it, many of which possess contrasting qualities. On a general level, however, we can say that Americans are widely into land-based slots, which trickles into their approach to digital games. This is evident in their enjoyment of classic themes and lower bet sizes with patterns that result in prolonged play.
Looking at the heritage of slots in the US – one can argue that it’s all about the likes of Las Vegas, Atlantic City and machine-based slots – is that something your team will be taking inspiration from?
Our inspiration is drawn from within the industry as well as externally; from pop culture, film, art and even new fields of technology. Machine-based slots offer a theme of their own that can appear in our titles to some degree, as we like the challenge of giving classics our own spin.
Onto jackpots – Relax is certainly well known for Dream Drop! Are you planning on rolling out Dream Drop in the US?
While the Dream Drop Jackpots mechanic is performing exceptionally well in Europe and we’re confident that it would prove popular in the American market as well, our initial rollout plans solely involve our slots portfolio for the time being. As things gradually develop across the US, we’ll be in a better position to introduce new products and mechanics.
Last but not least, can you share any initial states that you expect to go live in first?
New Jersey, Pennsylvania, and Michigan are high on our list for initial execution while all other regulated markets in the content will form part of our long-term growth strategy. Each state has it’s own enticing qualities and we’re excited to see our titles break through the market across the continent.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Adam Fonsica Co‑Founder & COO at Random State
Random State obtains Ontario iGaming licence

Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.
Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.
Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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