Canada
SCCG Management Announces Strategic Investment Partnership with Odditt For In-Game NBA Odds Pricing and Monitoring Technology
Stephen Crystal, Founder and CEO of SCCG Management announced a strategic investment partnership with Odditt, providing business development and strategic investment and advisory services for the in-game, NBA odds pricing and monitoring technology company.
Stephen Crystal said of the partnership “We are excited to partner with Odditt as a strategic investor in their proprietary technology set to revolutionize the way we approach and analyze NBA betting odds. We believe in the company’s vision and are excited to be at the forefront of bringing this innovative in-game pricing and monitoring solution to market. Investing in Odditt is an investment in the future of sports betting and we are confident in the value that Odditt will bring to operators around the world.”
Matt Bresler, CEO of Odditt said, “Odditt is excited to announce an investment and strategic partnership deal with SCCG. We will benefit immensely from their decades of experience in the Sports Betting and iGaming industry as we bring our proprietary in- game NBA odds pricing and monitoring technology to market. NBA basketball is a very fast-paced and volatile sport and poses an immense challenge for operators to accurately price live odds, prevent line suspensions, and stay in-market. Our models cut through the noise to provide optimal pricing ranges and future market predictions to ensure maximum profitability. We look forward to working with SCCG as we bring our technology to the many companies in search of better in-game solutions.”
Operating in the NBA betting market is a complex and challenging task. The fast-paced and unpredictable nature of basketball games makes it difficult for operators to price live odds accurately and keep up with the constantly changing market. This can result in suspensions of betting lines and inaccurate pricing.
Odditt’s in-game NBA odds pricing and monitoring technology is specifically designed to help operators overcome these challenges. Using proprietary data structures and models, Odditt provides optimal pricing ranges and future market predictions, ensuring maximum profitability for operators. With this technology in hand, operators can make informed decisions, minimize their risks, and capitalize on opportunities in real-time, giving them a significant advantage in the highly competitive NBA betting market.
Basketball is one of the most popular sports in the world and continues to grow in popularity on a global scale. The sport has a strong following in North America and has been gaining ground in other regions, such as Europe, Asia, and South America. The sport’s global reach has been boosted by the popularity of the NBA, which is the premier professional basketball league in the world and has a large following both domestically and internationally. As the popularity of the sport grows, so will the demand for operators to have the sharpest in-game pricing and monitoring technology available.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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