Canada
SCCG Management Announces Strategic Investment Partnership with Odditt For In-Game NBA Odds Pricing and Monitoring Technology
Stephen Crystal, Founder and CEO of SCCG Management announced a strategic investment partnership with Odditt, providing business development and strategic investment and advisory services for the in-game, NBA odds pricing and monitoring technology company.
Stephen Crystal said of the partnership “We are excited to partner with Odditt as a strategic investor in their proprietary technology set to revolutionize the way we approach and analyze NBA betting odds. We believe in the company’s vision and are excited to be at the forefront of bringing this innovative in-game pricing and monitoring solution to market. Investing in Odditt is an investment in the future of sports betting and we are confident in the value that Odditt will bring to operators around the world.”
Matt Bresler, CEO of Odditt said, “Odditt is excited to announce an investment and strategic partnership deal with SCCG. We will benefit immensely from their decades of experience in the Sports Betting and iGaming industry as we bring our proprietary in- game NBA odds pricing and monitoring technology to market. NBA basketball is a very fast-paced and volatile sport and poses an immense challenge for operators to accurately price live odds, prevent line suspensions, and stay in-market. Our models cut through the noise to provide optimal pricing ranges and future market predictions to ensure maximum profitability. We look forward to working with SCCG as we bring our technology to the many companies in search of better in-game solutions.”
Operating in the NBA betting market is a complex and challenging task. The fast-paced and unpredictable nature of basketball games makes it difficult for operators to price live odds accurately and keep up with the constantly changing market. This can result in suspensions of betting lines and inaccurate pricing.
Odditt’s in-game NBA odds pricing and monitoring technology is specifically designed to help operators overcome these challenges. Using proprietary data structures and models, Odditt provides optimal pricing ranges and future market predictions, ensuring maximum profitability for operators. With this technology in hand, operators can make informed decisions, minimize their risks, and capitalize on opportunities in real-time, giving them a significant advantage in the highly competitive NBA betting market.
Basketball is one of the most popular sports in the world and continues to grow in popularity on a global scale. The sport has a strong following in North America and has been gaining ground in other regions, such as Europe, Asia, and South America. The sport’s global reach has been boosted by the popularity of the NBA, which is the premier professional basketball league in the world and has a large following both domestically and internationally. As the popularity of the sport grows, so will the demand for operators to have the sharpest in-game pricing and monitoring technology available.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Canada
Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority
Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.
The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.
SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.
Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”
Calgary Sports and Entertainment Corporation
Play Alberta, CSEC Extend Partnership
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
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