Canada
MediaTroopers Have Obtained All Possible US Revenue Share Licenses
After acquiring revenue share licenses in Colorado and Arizona earlier this year, MediaTroopers has now officially been able to strike a revenue share deal in every possible state in the US. Currently licensed or operational in around two dozen US states, plus Washington DC and Ontario, the company has obtained six revenue share licenses in some of its key states:
- Colorado on January 19, 2023
- Arizona on January 13, 2023
- Michigan on 29 November 2022
- Washington on 1 October 2022
- New Jersey on 16 September 2022
- Pennsylvania on 12 April 2022
Alternatively, in specific jurisdictions where a license is not required on an affiliate level, MediaTroopers can operate on a revenue share basis in six states/provinces. These include Iowa, Nevada, New York, Ohio, Virginia, and Ontario.
The leading digital marketing agency is one step ahead of the rest, leading the way for other marketing companies and affiliates with its revenue share model. In fact, many more are now looking toward the perks and positives of revenue-sharing compared to the old-fashioned CPA model.
When asked about his thoughts on the revenue share model, MediaTroopers’ CEO and Co-Founder, Shmulik Segal, said, “As a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.”
“With our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.” Segal continued.
What Is a Revenue Share License?
MediaTroopers, a dominant digital marketing agency in the US gambling market, is changing the market’s paradigm of player acquisition by embracing a revenue-share model with its channel partners.
The regulatory authorities for maintaining and overseeing retail and online gambling in several US states enact two different licensing models for affiliates like MediaTroopers. The first is specifically for companies that promote on a CPA (Cost Per Acquisition) basis, and the second is for others who market and advertise on a revenue share basis. As such, to operate legally on both licensing models, organizations will need to obtain two different licenses per state.
That’s exactly what MediaTroopers has already done in six US states and is hoping to do in many more.
Segal said, “Throughout my years in the iGaming industry, I’ve continually opted for a revenue share license, where possible. It’s always been MediaTroopers’ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships. Alongside encouraging integrity, a revenue share license generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.”
Unlike CPA and Flat-Fee advertising models that until now were more common in the US betting industry, Media Troopers is expanding campaigns using a Revenue Share model, promoting more transparency, commitment, and quality across the entire marketing funnel.
Yet, when asked about the process of obtaining a revenue share license, Segal noted, “Revenue share licenses are, without a doubt, the most prestigious form of certification one can get in the US. However, they also have a strict licensing process, reaching operator level. The background investigation is much deeper and more thorough than your traditional CPA application.”
He continued, “It takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the company’s shareholders, too. Generally, such applications can take up to 18 months.”
“As a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licenses. At the end of the day, they put MediaTroopers ahead of the game.” Segal concluded.
The Benefits of a Revenue Share License
There are unique benefits to both CPA and revenue share licenses. Of course, as the standard licensing model, most affiliates are used to operating under a CPA basis. However, the contemporary and innovative revenue share license allows MediaTroopers to have a mutual liability with its customers. It also showcases the company’s commitment and dedication to operating safely and forming enduring partnerships with operators in several US states.
As MediaTroopers and gambling operators won’t be as busy attracting new customers (who will have varied LTV), the company can spend more time generating more users with longer lifespans. Ultimately, revenue share models make for more sustainable and long-term results.
BetConstruct
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
“We are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“We look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,” Anfinson added.
“We celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,” said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: “This measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.”
“Acquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,” said Ian Simpson, Chief Executive Officer of PDG.
The post Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria appeared first on Gaming and Gambling Industry in the Americas.
Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
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