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Canada

SBC to collaborate with Gaming News Canada on North American sports betting and gaming events

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Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing a  partnership around SBC’s sports betting and iGaming events in the United States and Canada.

Gaming News Canada is the B2B media division of Parleh Media Group, covering the sports betting and gaming industry through its newsletter and the Gaming News Canada Show podcast. The partnership comes ahead of the 2023 edition of the SBC Summit North America (New Jersey, May 9-11) and the 2023 edition of the Canadian Gaming Summit (Toronto, June 13-15), which will be, for the first time, proudly produced by SBC in collaboration with the Canadian Gaming Association.

In advance of the Canadian federal government amending the country’s criminal code to legalize single-event sports betting, Parleh Media Group launched a twice-weekly newsletter in February 2021. The Gaming News Canada newsletter has become a must-read for executives, marketing and communications leaders, and media who are participants in the fast-growing gaming industry across North America. Gaming News Canada’s weekly podcast features experts from across the industry addressing the latest news and trends.

“I recognized a year ago when I attended the SBC North America Summit in Secaucus (NJ) the important role that SBC has in the industry from its conferences and webinars to industry awards and to the outstanding work its editorial team performs in covering sports betting and iGaming,” said Steve McAllister, Editor-in-Chief, Gaming News Canada.

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“Today’s announcement not only aligns Parleh Media Group with one of the best-known events and media companies in the industry but will provide us with access to leaders across the business and opportunities for our team by moderating and lending the expertise of our people to panels at both the North American and Canadian summits,” McAllister added.

Added Mark Silver, founder and CEO of Parleh Media Group: “When we learned back in March that SBC would be organizing the Canadian Gaming Summit in 2023 and beyond, we recognized the importance of working together with Bob McFarland, Sue Schneider, Cristian Robalino and the rest of the SBC team. As a winner of the inaugural SBC First Pitch competition a year ago, we saw then the influence SBC has in opening the door for bringing together the decision-makers across the industry.
“We’re thrilled to be a partner with SBC for its North America Summit, and for its new role staging the Canadian Gaming Summit. We look forward to supporting both SBC and the Canadian Gaming Association in staging a conference in Toronto this June that informs and educates attendees about a dynamic industry that cuts across many sectors in Canada.”

Cristian Robalino, VP of Marketing, Americas, at SBC, said: “We are excited to welcome  Parleh Media Group as a media partner ahead of our 2023 events focused on the North American region. We have been following the Parleh’s growth throughout the past years and are truly impressed with their efforts to connect with sports fans in a meaningful, interactive way by using new, entertaining formats.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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