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European Gaming Congress 2024

Canada

Chalkline Partners with SCA Promotions to Deliver Turnkey Big Game Sports Promotions with Jackpot Prizes to Build Casino Loyalty Databases

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Chalkline Sports and SCA Promotions have teamed up to deliver casino marketing teams free-to-play sports prediction games for online and retail customers.

SCA Promotions will back promotional prizes for each contest from $10,000 to up to $1,000,000.

All promotional opportunities are detailed at www.casinosportspromotions.com.

The new promotional platform features sports prediction contests for all major sports, with special free-to-play single game parlay pick’em’s for massive sports events like the Super Bowl and the College Football Championship Game, as well as for multi-day events like The Masters, the NBA Finals and the World Series.

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With casinos engaging patrons and building loyalty through sports-focused promotions, Chalkline and SCA Promotions see a unique opportunity to help properties build robust player databases leveraging the continued strength of sports viewership.

The mobile-first jackpot games can easily be distributed across online channels–including web, email, social and SMS–and retail activations–including kiosks, QR codes and digital signage.

Bob Hamman, SCA Promotions Founder and CEO, said:
“There’s one thing I know for sure: casino patrons love big prizes and they love sports.

SCA Promotions has backed over 120,000 promotional events, and we’ve seen the value of sports in driving engagement while ensuring our clients’ high ROI.

The team at Chalkline has the experience and the technology platform to scale for every Big Game for every casino in North America, and we’re excited to partner with them to bring more ways to play to our clients.”

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Daniel Kustelski, Chalkline CEO & Co-founder, said:
“Anyone who knows casino promotions knows SCA Promotions–they’ve been a market leader for decades.

Chalkline has run free-to-play prediction contests for every major sporting event in North America, from the Super Bowl to NCAA Basketball tournament to the Kentucky Derby to the World Series.

This partnership allows us to add jackpot-sized prizes to contests fans love, and gives casinos a new and real-time way for fans to enjoy their favorite Big Game as part of their retail and online experience.”

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British Columbia Lottery Corporation (BCLC)

IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots

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International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.

“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.

IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.

“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.

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BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.

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BCLC

BCLC Launches PROLINE Sportsbook at B.C. Retail Locations

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BCLC has launched PROLINE – a first-of-its-kind digital retail sportsbook – across all B.C. lottery terminals.

PROLINE offers the most popular sports-betting options previously available on BCLC’s Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.

“This is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,” Dan Beebe, Chief Operating Officer at BCLC, said.

To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.

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BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.

BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouver’s BC Place on November 17.

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Aleksandra Drigo Sales Director at CasinoCanada

CasinoCanada Announces A New Partnership With RollXO Casino By N1 Partners

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with RollXO Casino, a premier brand under the umbrella of N1 Partners. 

This collaboration marks a significant step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant RollXO premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years. As part of this collaboration, the CasinoCanada team will conduct an in-depth review of WinSpirit, ensuring their audience receives comprehensive insights into what the casino offers.

RollXO Casino,  known as Canada’s hotspot for electrifying games, substantial rewards, and continuous entertainment, renowned for its impressive lineup of over 12,000 games from more than 100 game providers, offers a premium online casino experience that is both thrilling and rewarding, and a generous welcome bonus package totaling +350% up to €/$15,000.

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N1 Partners, the multi-brand affiliate program that RollXO Casino is part of, boasts several high-converting casinos and betting brands, making this partnership a strategic move for both CasinoCanada and RollXO. By joining forces, both brands aim to leverage their strengths to deliver unmatched value to their readers and players, special offers, and unique insights to the Canadian gambling community.

“We are delighted to partner with RollXO Casino and bring its outstanding gaming options to our readers,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership aligns perfectly with our commitment to showcasing the best in the gaming industry and providing our audience with valuable insights and opportunities to enjoy world-class gaming experiences.”

The partnership is already live, with RollXO Casino reviews and exclusive offers now available on the CasinoCanada website. This collaboration promises to bring more exciting updates, exclusive content, and tailored promotions to the Canadian gambling audience.

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