Canada
The #hipthers strengthen strategic partnership with Segev LLP, bringing new sessions to the virtual meetups
The #hipthers strengthen strategic partnership with Segev LLP
As mentioned in an earlier press release, the virtual Gaming Americas and TECH Quarterly Meetups will become a permanent option.
The Gaming Americas Q1 Meetup is scheduled for 26 January and we have some great news to share about a recent partnership that will further increase the quality of the content shared during the virtual meetups.
The strategic partnership between HIPTHER Agency and SEGEV LLP will be extended and a new permanent session hosted by SEGEV LLP will be added to the agendas of Gaming Americas Quarterly Meetups.
The team at SEGEV LLP will be hosting the “Crypto Catchup with Segev LLP” during the TECH Quarterly Meetups and the “Gaming Insights with Segev LLP” during the Gaming Americas Quarterly Meetups.
“We are excited to continue and most of all extend our strategic partnership with the forward-thinking team at SEGEV LLP. Having a session dedicated to cryptocurrencies by compliance experts at the TECH Quarterly Meetups and a special session about the Canadian gaming industry at the Gaming Americas Quarterly Meetups are a testament to the hard work which is put in by our strategic partner” stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency
“We are proud to continue our partnership with Hipther as contributors to their Quarterly Meetup series. Alongside the announcement that Hipther expanded their offering to include the new TECH Quarterly Meetup, we have shifted our Crypto Catchup with Segev LLP to this meetup and look forward to updating the global audience with the most relevant cryptocurrency and blockchain news. We are thrilled to have the opportunity to continue featuring guests who are at the forefront of this global industry and share our thoughts and insights on the world stage.
With Crypto Catchup shifting to the TECH Meetup we are excited to announce our new contribution Gaming Insights with Segev LLP, which will be included in the Gaming Americas Quarterly Meetup series. This will come with a focus on updates and developments in gaming and iGaming. Segev LLP has been assisting Canadian and international companies not only access the Canadian market, but also located in Canada to take advantage of Canada’s first-rate commercial environment which is ideal for gaming and betting firms: competitive tax regime, large world-class talent pool, low cost of doing business, ease or raising capital, and an evolving legal landscape that will further benefit our industry.” stated Ron Segev, Founding Partner at Segev LLP
Gaming Americas Quarterly Meetups:
The Gaming Americas Quarterly Meetups are designed to keep you up-to-date with what is fresh in the North American and Latin American gambling industry.
The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.
The Americas-facing meetups are complemented by the European Gaming Quarterly Meetups which focus on bringing the latest updates and forward-thinking talks about eh European gambling industry and CIS region.
TECH Quarterly Meetups:
The TECH Q Meetups are designed to keep you up-to-date with the latest trends in several TECH industries such as blockchain, artificial intelligence, fintech, virtual reality, streaming, and more.
The meetups are hosted quarterly and feature several panel discussions and topics that are joined by experts, CEOs, C-Level Executives, Business Development Managers, and sometimes by legislators.
All meetups are hosted in the virtual format and are specially created for participants who find this option helpful without traveling or spending more than 2-3 hours focused on live content.
The full 2023 calendar can be found here.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
Aaron LaBerge
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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