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Sports Betting: States that have wagered the most

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In 2018 the Supreme Court removed the federal ban on sports betting, allowing states to legalize it if they choose. Since then, many states have legalized sports betting, and in the last four years there has been significant growth. States report the amount of handle (total dollars wagered) and gross gaming revenue (total dollars won by a sportsbook) monthly. Research by Sportsbook Review analyzed this data and calculated the states that have spent the most in total as well as breaking down the totals of 2021 and 2022.

Americans went from wagering $44 billion in 2021 to a whopping $74 billion in 2022 – an increase of 70%!

 

1 – New Jersey

Legal online sportsbooks began taking bets in August 2018, two months after the law was signed by Gov. Phil Murphy. Since then New Jersey has seen a huge increase in wagers Reaching the $31 billion mark in just four years since legalization. So far in 2022 New Jerseyans have wagered more than $8 billion, the second-highest total in the country.

Wagered: $ 31,570,491,826

 

2 – Nevada

Nevada has had legal sports betting for decades and was the only state with legal sportsbooks until 2018. Nevada is one of the top destinations for sports betting and since 2018 has seen $27 billion be wagered. With over $7.5 billion of that wagered this year.

Wagered: $ 27,723,080,786

 

3 – Pennsylvania

Online sports betting has been legal in Pennsylvania since 2019 and since then over $17 billion has been wagered by Americans in the state. Pennsylvania bettors have wagered $5.7 billion for the year as of October 2022, with the total expected to cross $6 billion by the end of the year.

Wagered: $ 17,348,076,597

 

4 – Illinois

Illinois has seven live sportsbooks available, giving residents plenty of options to bet from anywhere. Illinoisans have racked up $7 billion in bets so far in 2022, up from $5 billion a year earlier.

Wagered: $ 16,597,597,363

 

5 – New York

It hasn’t taken long for New Yorkers to show their love of sports betting. With nine sportsbooks kicking off online betting in 2022, NY has seen its handle grow from $176 million in 2021 to a nation-leading $14 billion in 2022 – an increase of 8,000%!

Wagered: $ 15,019,150,749

 

6 – Indiana

Indiana saw a healthy increase from $3 billion in 2021 to $4 billion in 2022, with further growth expected into 2023 and beyond.

Wagered: $ 10,071,140,268

 

7 – Colorado

Betting in Colorado has only been live since 2020, but within two years has seen massive growth, with over $9 billion being wagered in total.

Wagered: $ 9,144,348,841

 

8 – Michigan

Michigan only launched sports betting in 2021, but has seen swift and exponential growth with seven online sports books and $7.9 billion in wagers over that span!

Wagered: $ 7,917,820,319

 

9 – Virginia

Virginia also launched sports betting in 2021 – and similar to Michigan has seen massive growth in short order, going from $2.3 billion in 2021, to $3.8 billion in 2022.

Wagered: $ 7,114,851,026

 

10 – Tennessee

Tennessee went live in 2020 and has 13 different apps available for betting! This has played a major role in Tennessee generating $2.9 billion in wagers in 2022 alone!

Wagered: $ 6,013,390,107

 

A spokesperson from Sportsbook Review commented: “Sports betting has seen a huge increase since some states have legalised it within the last four years, with wagers increasing by 70% from 2021 to 2022. In the first year after the Supreme Court ruling, legal US sportsbooks took in $9 billion, in 2022 so far over $74 billion has been wagered, that’s a 744% increase in four years.

 

“It’s clear that as sports betting becomes more accessible across America the money wagered could increase exponentially as well. This is good for governments as they can tax it and utilise Americans’ love of betting to build and improve the nation at local and national levels. It’s important however to be aware of the risks of gambling and never gamble if you can’t afford to lose the money.”

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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