Canada
Sports Betting: States that have wagered the most
In 2018 the Supreme Court removed the federal ban on sports betting, allowing states to legalize it if they choose. Since then, many states have legalized sports betting, and in the last four years there has been significant growth. States report the amount of handle (total dollars wagered) and gross gaming revenue (total dollars won by a sportsbook) monthly. Research by Sportsbook Review analyzed this data and calculated the states that have spent the most in total as well as breaking down the totals of 2021 and 2022.
Americans went from wagering $44 billion in 2021 to a whopping $74 billion in 2022 – an increase of 70%!
1 – New Jersey
Legal online sportsbooks began taking bets in August 2018, two months after the law was signed by Gov. Phil Murphy. Since then New Jersey has seen a huge increase in wagers Reaching the $31 billion mark in just four years since legalization. So far in 2022 New Jerseyans have wagered more than $8 billion, the second-highest total in the country.
Wagered: $ 31,570,491,826
2 – Nevada
Nevada has had legal sports betting for decades and was the only state with legal sportsbooks until 2018. Nevada is one of the top destinations for sports betting and since 2018 has seen $27 billion be wagered. With over $7.5 billion of that wagered this year.
Wagered: $ 27,723,080,786
3 – Pennsylvania
Online sports betting has been legal in Pennsylvania since 2019 and since then over $17 billion has been wagered by Americans in the state. Pennsylvania bettors have wagered $5.7 billion for the year as of October 2022, with the total expected to cross $6 billion by the end of the year.
Wagered: $ 17,348,076,597
4 – Illinois
Illinois has seven live sportsbooks available, giving residents plenty of options to bet from anywhere. Illinoisans have racked up $7 billion in bets so far in 2022, up from $5 billion a year earlier.
Wagered: $ 16,597,597,363
5 – New York
It hasn’t taken long for New Yorkers to show their love of sports betting. With nine sportsbooks kicking off online betting in 2022, NY has seen its handle grow from $176 million in 2021 to a nation-leading $14 billion in 2022 – an increase of 8,000%!
Wagered: $ 15,019,150,749
6 – Indiana
Indiana saw a healthy increase from $3 billion in 2021 to $4 billion in 2022, with further growth expected into 2023 and beyond.
Wagered: $ 10,071,140,268
7 – Colorado
Betting in Colorado has only been live since 2020, but within two years has seen massive growth, with over $9 billion being wagered in total.
Wagered: $ 9,144,348,841
8 – Michigan
Michigan only launched sports betting in 2021, but has seen swift and exponential growth with seven online sports books and $7.9 billion in wagers over that span!
Wagered: $ 7,917,820,319
9 – Virginia
Virginia also launched sports betting in 2021 – and similar to Michigan has seen massive growth in short order, going from $2.3 billion in 2021, to $3.8 billion in 2022.
Wagered: $ 7,114,851,026
10 – Tennessee
Tennessee went live in 2020 and has 13 different apps available for betting! This has played a major role in Tennessee generating $2.9 billion in wagers in 2022 alone!
Wagered: $ 6,013,390,107
A spokesperson from Sportsbook Review commented: “Sports betting has seen a huge increase since some states have legalised it within the last four years, with wagers increasing by 70% from 2021 to 2022. In the first year after the Supreme Court ruling, legal US sportsbooks took in $9 billion, in 2022 so far over $74 billion has been wagered, that’s a 744% increase in four years.
“It’s clear that as sports betting becomes more accessible across America the money wagered could increase exponentially as well. This is good for governments as they can tax it and utilise Americans’ love of betting to build and improve the nation at local and national levels. It’s important however to be aware of the risks of gambling and never gamble if you can’t afford to lose the money.”
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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