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Pixbet is the new sponsor of Corinthians

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Pixbet, which has already established itself in the sports scene as the bookmaker that most sponsors football clubs in Brazil, has just announced an innovative partnership with one of the most important teams on the planet! The leading company in the sports betting and online casino sector, signed a sponsorship contract with Corinthians, with a minimum duration of three years.

The bond includes, in addition to inserting the brand on the men’s soccer team’s uniform, unique promotions and offers, digital content, technological activations, marketing actions and exclusive experiences for Timão fans, and much more.

The agreement corroborates the commitment that both Corinthians and Pixbet make towards innovation, as analyzed by Ernildo Júnior, partner and co-founder of the company: “Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach”.

Joining one of the most popular clubs in world football and its passionate supporters, made up of more than 35 million people, is strategic for Pixbet. According to one of the partners at the bookmaker, Tadeu Dantas, Pixbet aims to consolidate itself as the main betting platform in the country and one of the largest on the planet, and Corinthians is the ideal partner to achieve this feat.

“The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners,” he said.

It is worth noting that the brand of the bookmaker will appear on the shoulder blade of the alvinegra shirt. In 2023, Corinthians will take the Pixbet logo to pitches across South America, as the club will compete in the Libertadores of America, the Copa do Brasil and the Campeonato Paulista.

The president of Corinthians, Duilio Monteiro Alves, extolled the great potential that the partnership offers in uniting two giants of the most popular sport in Brazil. “We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners”, he said.

In addition, the official is sure that the fans – recognized worldwide for engaging in all of the club’s proposals – will adhere to the novelties promoted by the new sponsor. “There is a lot of news and good things out there. I have no doubt that Fiel will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch”, he concluded.

Advertising in style on Times Square

As it is one of the biggest partnerships in Brazilian sport today, the announcement also needed to be done in style. Therefore, the disclosure was extremely impactful, with the right to advertise in the largest advertising showcase in the world: Times Square, in New York, in the United States.

This is just the first revolutionary activation that Pixbet intends to do to highlight its newest partner. After all, the bookmaker is now linked to the two most popular football clubs in Brazil and with enormous global projection: Flamengo and Corinthians.

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Anastasia Rimskaya

Aviatrix receives certifications in Brazil

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The award-winning crash game Aviatrix has received certification for Brazil’s online gaming market, ensuring full compliance in the market.

Aviatrix has been granted full Federal Certification to offer its games via licensed operators in the country. Meanwhile, Aviatrix has also acquired a dedicated certification for the state of Paraná.

This means Brazilian players can now enjoy the most innovative crash game on the market –  one that has already gained a loyal following across Latin America.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is a huge milestone for Aviatrix. Brazil is one of the most exciting, newly-regulated markets in the world. There is massive demand for high-quality content, and that’s why we know Aviatrix is going to thrive. We’re looking forward to bringing the game to the country via some world-class partners. Get ready for takeoff.”

Aviatrix has been rapidly expanding in Latin America over recent months, including in Peru and Colombia.

The company was also named ‘Rising Star in Casino’ at last year’s SBC Awards Latinoamérica.

The post Aviatrix receives certifications in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Altenar

Altenar gains ground in Brazil with virtual sports certification

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Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.

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Better Collective

Network Gaming partners with Better Collective to launch pioneering gaming ecosystem

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Network Gaming and BolaVIP launch groundbreaking mobile gaming platform, Ligavip, for Brazilian sports fans

Network Gaming, the next-generation sports games studio, has announced the launch of its mobile-first gaming platform in partnership with Bolavip, one of Brazil’s largest sports media brands and part of the global sports media group Better Collective.

This launch marks a bold step into new territory for Network Gaming — entering the Brazilian market for the first time, and doing so on a mainstream stage that reaches millions of passionate fans. The collaboration sets the scene for a new category of mobile sports games, built for mass appeal and designed to deepen engagement across Bolavip’s vast audience.

Timed to coincide with the start of the main football championship in Brazil, the debut of the Ligavip platform delivered standout early results, including a 15% conversion rate from unique visitors to registered users in its opening weekend.

Unlike traditional models, Ligavip is not tethered to betting. Instead, it opens up an innovative source of new revenues for Better Collective by offering free-to-play games powered by branded prizes, such as shopping vouchers from one of the country’s top sports retailers, awarded to the best performers in Ligavip challenges. Players can compete for rewards, challenge their friends for bragging rights, and monitor their performance on live leaderboards in a community-first environment.

“We’re stepping onto a new stage — launching in Brazil, partnering with one of the most influential sports media groups in the world, certainly in terms of incoming traffic to its assets, and thereby pushing our platform into the mainstream,” said Harry Collins, CEO of Network Gaming. “This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.”

The launch also signals a new phase of development for Network Gaming’s broader platform ambitions. With Ligavip, the company will now be building out advanced meta mechanics — systems layered on top of gameplay such as daily rewards, progression loops, and upgrades — designed to boost long-term retention. Combined with powerful social features like leaderboards, invite-a-friend mechanics, and community leagues, these systems turn simple games into sticky, social experiences.

Tomás Vaz de Carvalho, COO South America at Better Collective, said: “We’re thrilled to be working with Network Gaming to bring a new kind of interactive sports experience to Brazil. This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.”

As traditional media looks for new ways to engage and monetise its audience, initiatives like Ligavip are becoming a strategic pillar. (The New York Times now generates more revenue from its games portfolio than its core news content.) This collaboration allows Better Collective and Network Gaming to stay ahead of the curve — creating experiences that are fun, valuable, and aligned with global digital entertainment trends.

The post Network Gaming partners with Better Collective to launch pioneering gaming ecosystem appeared first on Gaming and Gambling Industry in the Americas.

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