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How To Succeed in The Netherlands: Tailor-Made Casino Games

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After long deliberation, the Netherlands decided to adopt the new Remote Gambling Bill in February 2019 seeing the first regulated online casinos opening their virtual doors two years later in October 2021. While some might have stuck to the question of why it took a country as liberal as the Netherlands to legalize online gambling, both operators and providers were quick to grab their chances in this new casino market.

Both online casinos and providers need a license to be able to operate in the Netherlands with some companies showing to put some extra effort into their activities by launching tailor-made casino games that are fully adapted to the preferences of Dutch consumers. As the number of available operators is gradually increasing (24 at the time of writing), online casinos are trying to find new ways to make them stand out from the rest.

Simon Lucas, expert in iGaming in the Netherlands, therefore suggests that tailor-made casino games are highly effective to do so, with some successful examples discussed in this guide. These slot games are available in different online casinos in the Netherlands of which TOTO, Unibet, and BetCity have turned out to be the most popular websites since the market opened in October 2021.

Taking a closer look at which providers perform well it is fair to say that the usual likes of Nolimit City and Play’n Go have gained widespread popularity in the country while Stakelogic’s success can be explained by their Dutch roots and the impressive growth of their live dealer titles. Playtech, responsible for most of Holland Casino Online’s platform, is another provider that has been able to earn recognition in the Dutch iGaming market. This brings us to the tailor-made casino games with some popular titles being:

Oranjekoorts Mega Moolah

Oranjekoorts literally translated to “Oranje Fever” which refers to the madness the country sees during massive football tournaments like the WC 2022. TOTO Casino and Inspired Gaming teamed up for this one and launched a special slot inspired by Mega Moolah.

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Mega Player

You won’t find a lot of countries where traditional fruit machines are so popular as in the Netherlands and fellow Dutchies Stakelogic were eager enough to come up with Mega Player; a slot game that stands for nostalgia and pays a maximum win of 1086x the stake.

Flodder

If you’re Dutch, and a 90’s kid (or older), then you’ll have a pretty good idea of what’s waiting for you in the Flodder slot game by Red Tiger Gaming. The 6,500x potential is solid, although you’ll need to bear in mind that the RTP rate is capped at 95,75%.

The importance of targeting the audience the right way

Despite being one of the last countries in the European Union to legalize online casinos, the Dutch iGaming market has shown to have a huge potential, especially for slot providers with tailor-made casino games. Simon Lucas, an expert in iGaming in the country, therefore recommends software providers carefully analyze the possibilities of adapting slot games to the Dutch market or even consider fully tailor-made casino games. Oranjekoorts Mega Moolah is one of the most recent examples, “but with our yearly Kings Day, you won’t have to wait for a new football tournament”, according to Simon Lucas.

“Dutch players have shown large interest in both casino games with typically Dutch themes explaining the popularity of games such as Flodder and Oranjekoorts Mega Moolah. I would encourage providers to release a slot with a Kings Day game theme, which is the most important national holiday in the Netherlands and is as Dutch as it can get. Alternatively, other Dutch themes and symbols also work well.”

Simon Lucas, part of team CasinoScout.nl

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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