Canada
How To Succeed in The Netherlands: Tailor-Made Casino Games
After long deliberation, the Netherlands decided to adopt the new Remote Gambling Bill in February 2019 seeing the first regulated online casinos opening their virtual doors two years later in October 2021. While some might have stuck to the question of why it took a country as liberal as the Netherlands to legalize online gambling, both operators and providers were quick to grab their chances in this new casino market.
Both online casinos and providers need a license to be able to operate in the Netherlands with some companies showing to put some extra effort into their activities by launching tailor-made casino games that are fully adapted to the preferences of Dutch consumers. As the number of available operators is gradually increasing (24 at the time of writing), online casinos are trying to find new ways to make them stand out from the rest.
Simon Lucas, expert in iGaming in the Netherlands, therefore suggests that tailor-made casino games are highly effective to do so, with some successful examples discussed in this guide. These slot games are available in different online casinos in the Netherlands of which TOTO, Unibet, and BetCity have turned out to be the most popular websites since the market opened in October 2021.
Taking a closer look at which providers perform well it is fair to say that the usual likes of Nolimit City and Play’n Go have gained widespread popularity in the country while Stakelogic’s success can be explained by their Dutch roots and the impressive growth of their live dealer titles. Playtech, responsible for most of Holland Casino Online’s platform, is another provider that has been able to earn recognition in the Dutch iGaming market. This brings us to the tailor-made casino games with some popular titles being:
Oranjekoorts Mega Moolah
Oranjekoorts literally translated to “Oranje Fever” which refers to the madness the country sees during massive football tournaments like the WC 2022. TOTO Casino and Inspired Gaming teamed up for this one and launched a special slot inspired by Mega Moolah.
Mega Player
You won’t find a lot of countries where traditional fruit machines are so popular as in the Netherlands and fellow Dutchies Stakelogic were eager enough to come up with Mega Player; a slot game that stands for nostalgia and pays a maximum win of 1086x the stake.
Flodder
If you’re Dutch, and a 90’s kid (or older), then you’ll have a pretty good idea of what’s waiting for you in the Flodder slot game by Red Tiger Gaming. The 6,500x potential is solid, although you’ll need to bear in mind that the RTP rate is capped at 95,75%.
The importance of targeting the audience the right way
Despite being one of the last countries in the European Union to legalize online casinos, the Dutch iGaming market has shown to have a huge potential, especially for slot providers with tailor-made casino games. Simon Lucas, an expert in iGaming in the country, therefore recommends software providers carefully analyze the possibilities of adapting slot games to the Dutch market or even consider fully tailor-made casino games. Oranjekoorts Mega Moolah is one of the most recent examples, “but with our yearly Kings Day, you won’t have to wait for a new football tournament”, according to Simon Lucas.
“Dutch players have shown large interest in both casino games with typically Dutch themes explaining the popularity of games such as Flodder and Oranjekoorts Mega Moolah. I would encourage providers to release a slot with a Kings Day game theme, which is the most important national holiday in the Netherlands and is as Dutch as it can get. Alternatively, other Dutch themes and symbols also work well.”
Simon Lucas, part of team CasinoScout.nl
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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