Brad Alberts
Jackpocket Enters into Partnership with Dallas Stars
Jackpocket, the first third-party app in the US to provide a secure way to order official state lottery tickets, and the NHL’s Dallas Stars announced a new partnership making Jackpocket the team’s Official Digital Lottery Courier Partner.
The deal, which starts in the 2022-23 hockey season and will then run for the next three years, is an exclusive arrangement with the NHL team located in the Dallas-Fort Worth Metroplex.
“We’re thrilled to announce our latest major sports franchise partnership with the Dallas Stars, the only NHL team in Texas. As the team’s Official Digital Lottery Courier, we’re excited to start this new partnership and look forward to seeing our logo featured on the Stars scoreboard at Dallas’ American Airlines Center,” said Jackpocket founder and CEO Peter Sullivan.
New users can enter the promo code “STARS” at checkout to get their first lottery ticket for free. Additionally, Jackpocket will be running multiple sweepstakes throughout the hockey season with some major prizes for Stars fans, including once-in-a-lifetime experiences such as behind-the-scenes access, flights to away games, home game tickets, and more. The Stars will also offer VIP experiences to sweepstakes winners like exclusive pre-game penalty box visits, the opportunity to participate in the Stars First Look during intermission, autographed team gear, and special events like Casino Night.
“We are excited to launch this new partnership with Jackpocket and bring the excitement and convenience of its digital lottery courier app to our great fans. Jackpocket is going to be our trusted partner, and we could not be more excited about working together to elevate our game-day experiences for our most loyal fans,” said Dallas Stars President and Chief Executive Officer Brad Alberts.
Adam Wexler
PrizePicks Announces Partnership with Dallas Stars
PrizePicks, the largest daily fantasy sports operator in North America, announced a new partnership deal with the Dallas Stars. Marking its first official relationship with an NHL franchise, PrizePicks will be featured on local telecasts of Stars’ games via commercials and will be able to offer special VIP experiences to fans.
“We are thrilled to further establish the PrizePicks brand alongside a great franchise like the Dallas Stars. Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans,” Adam Wexler, CEO and Co-Founder of PrizePicks, said.
Highlights of the partnership include advertising spots during local broadcasts and placements on Digitally Enhanced Dasher Boards along the ice. In addition, PrizePicks will gain rights to the use of Dallas Stars logos and will co-collaborate on VIP experiences.
“Elevating the game day experience for our fans will always be a top priority for us. We’re excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way,” Brad Alberts, President and CEO of Dallas Stars, said.
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