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Betsson Group

BETSSON GROUP’S REGIONAL OPERATIONS CENTRE TO BE IN COLOMBIA

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• In the 2022 third quarter, the company had an organic growth of 35% thanks to the Latin American, Central and Eastern European and Central Asian markets.

• Betsson sees significant growth potential in Latin American going forward, including Colombia

• In the region, Betsson Group is present in several countries.

On 22 November 2022, Betsson Group, a global online sports betting and casino operator, inaugurated its Latin American operations centre in Bogota, Colombia. This event was attended by different media and private and public sector entities such as Fecoljuegos (the Colombian Federation of Entrepreneurs of Games of Luck and Chance). With this opening, Betsson continues with its purpose of achieving a geographically diversified growth, where Latin American markets have become one of the main revenue streams.

“Latin America is a special region for us, so I am especially happy about the opening of this operations centre in Bogota. I am confident that, thanks to the talent present in the company, we will continue our progressive growth in the region and contribute to the development of an industry based on responsible entertainment,” said Jesper Svenson, CEO of Betsson Group.

In the third quarter of 2022, the company had an organic growth of 35% compared to last year, an increase explained to some extent by the Latin American, Central and Eastern European and Central Asian markets. Regarding Latin America, Betsson is developing a strategy based on geographic expansion and diversification where this region has an exponential market in online sports betting and casino.

In this sense, in August of this year the company entered the Mexican market, where it perceives a long-term growth potential due to the size of the economy, the population and the low level of penetration of online gambling in the country. In addition to the above, Betsson is the official sponsor of the professional soccer league in Peru and of the Women’s and Men’s CONMEBOL Copa America.

Betsson Group has a pan-Latin America strategy and is offering online gaming and betting services in several countries, for example Argentina, Brazil, Mexico, and Colombia. Besides being the first regulated market in the online gaming industry, Colombia is one of the fastest growing gaming markets in the region for Betsson. The fast-growing online gaming market is driving technological innovation and progress, and is generating new jobs in the country.

“For Fecoljuegos, it is an honour to have as an affiliate one of the most important betting houses in the world. We feel pleased with the contribution of Betsson in Colombia, and we consider that the opening of its operations centre in the national territory shows once again its support to the gaming industry which, through Fecoljuegos, works to have a more competitive sector and which provides the right conditions for its further development. We identify with and applaud their proposal to promote actions of fair play, mutual support, teamwork, and responsibility, which adds value to the activity of Betsson Group in the country”, commented Evert Montero Cardenas, president of Fecoljuegos, who was present at the inauguration of Betsson’s operations centre for Latin America.

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Argentine market

Betsson Group Inaugurates its Second Office in Latin America

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Betsson Group has inaugurated its second office in Latin America, located in Buenos Aires, Argentina. This expansion strengthens Betsson’s commitment to the Argentine market, reinforcing its focus on local expertise and sustainable growth.

Argentina has emerged as one of Betsson’s fastest-growing gaming markets, supported by technological advancements, innovation, and key strategic partnerships. The company actively engages with the country’s vibrant sports culture, sponsoring top-tier football clubs, including Boca Juniors and Racing Club. These partnerships, along with the new office, underscore Betsson’s long-term investment in building a strong local presence.

“In opening this new office, we reaffirm our commitment to Argentina and the broader Latin American region. Argentina is a key market for us and this expansion reflects our dedication to sustainable growth, driven by the talent and expertise of our employees. We are confident that their skills and passion will help us continue providing responsible entertainment while strengthening our position in the region,” said Jesper Svensson, CEO of Betsson Group.

Betsson Group currently holds licenses in five Latin American markets: Argentina, Brazil, Colombia, Mexico, and Peru. The company’s strong growth in Argentina has contributed to Latin America accounting for 26% of Betsson’s total revenue in Q4 2024, highlighting the region’s importance in Betsson’s global strategy.

The Argentine market continues to grow rapidly, driven by increased digital adoption and innovation in online gaming. Betsson’s localised approach, combined with technological advancements and strategic partnerships, has positioned it as a leading player in the country.

Since 2008, Betsson has been expanding in Latin America. In June 2024, a subsidiary of Betsson AB secured its first local licenses in Peru, strengthening its position in the newly regulated market. More recently, in February 2025, Betsson obtained a Brazilian license, reinforcing its long-term commitment to Latin America’s largest gaming markets.

The post Betsson Group Inaugurates its Second Office in Latin America appeared first on Gaming and Gambling Industry in the Americas.

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Awards

Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024

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Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.

The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:

• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.

• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.

• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.

Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.

Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.

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Betsafe

SYNOT Games Partners with Betsafe to Enhance Gaming Offerings in Peru

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SYNOT Games has made further expansion into the Peruvian market through a partnership with Betsafe, one of Betsson Group’s brands. This collaboration underscores SYNOT Games’ commitment to growing its footprint in Latin America and bringing its top-quality, innovative games to a broader audience.

Through this strategic alliance, Betsafe’s platform in Peru will now include a handpicked selection of Synot Games’ best-performing titles such as Respin Joker, Aztec Jaguar Megaways, Golden Egg of T-Rex, Big X. This expansion is set to diversify Betsafe’s gaming options and offer a richer and more varied gaming experience to its customers.

“We are thrilled to broaden our reach in the Peruvian market through our partnership with Betsafe, a top-tier online casino renowned for its strategy of enhancing player experiences. This partnership is crucial to our strategy to engage more players and deliver our unique portfolio across Latin America,” said Martina Krajčí, CCO at SYNOT Games.

Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “Incorporating SYNOT Games’ innovative products into our lineup aligns seamlessly with our commitment to provide our customers with a highly entertaining and secure gaming environment. SYNOT’s reputation for quality and creativity is set to enhance the gaming enjoyment of our players.”

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