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Caesars Entertainment

Genius Expands Deal with NFL to Provide Watch & Bet Streams For 2022 Season, Starting with Caesars

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  • Genius Sports is the exclusive distributor of official NFL data and live video streams to sportsbooks
  • Caesars Sportsbook becomes the first United States sportsbook to stream live NFL Watch & Bet video on mobile phones and tablets
  • Includes select regular season and post season games each week

The National Football League (“NFL”) and Genius Sports Limited (“Genius Sports”), today announced an expansion of their partnership to connect fans with live, select NFL games through major U.S. sports betting platforms. As part of this expanded agreement and as an added benefit of its standing as an Official Sports Betting Partner and the first Official Casino Sponsor of the NFL, Caesars Entertainment (“Caesars”), one of the largest casino-entertainment companies in the United States, will become the first sportsbook operator to provide its U.S. customers with live Watch & Bet video streams for select NFL games on their mobile phones or tablets via the Caesars Sportsbook app.

Genius Sports will leverage its machine learning and live streaming technologies to power enhanced viewing experiences for NFL fans through Watch & Bet, and the development of its augmented live video betting products.

The NFL appointed Genius Sports in April 2021 as its exclusive worldwide distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sportsbooks in regulated markets. This partnership included the rights for Genius Sports to distribute low latency video feeds to sportsbooks in key international markets, which has now been expanded to include the U.S.

As a first of its kind in the U.S., Caesars Sportsbook will offer official data-driven in-game betting opportunities and player props alongside live video streams of NFL games to give their customers access to the most compelling in-play NFL betting experience available for mobile and tablets. In addition, Caesars Sportsbook will utilize official NFL league and team marks and logos to help promote their live premium content through a fully immersive Watch & Bet live wagering experience.

“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” said Eric Hession, President of Caesars Digital. “Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”

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”We’re excited to offer fans a new way to experience and engage with NFL content,” said Brent Lawton, VP NFL Media Strategy and Business Development. “Watch and Bet is an innovative step forward in our partnerships with Genius Sports and Caesars.”

“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S.,” said Mark Locke, CEO of Genius Sports. “Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”

Genius Sports’ existing agreement with Caesars provides highly targeted programmatic marketing solutions as well as access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, EPL, Argentinian and Colombian soccer, as well as Liga MX.

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Caesars Entertainment

Caesars Entertainment Enters into Definitive Agreement to Sell the LINQ Promenade

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Caesars Entertainment has announced that it has entered into an agreement to sell the LINQ Promenade to a joint venture to be formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. The sale is subject to customary approvals and other closing conditions and is expected to close during the fourth quarter 2024.

“The sale of the LINQ Promenade represents an accretive, non-core asset sale that will accelerate our debt reduction goals. I want to thank all the team members and the tenants of the LINQ Promenade for their partnership over the last 10 years and wish them continued success,” said Tom Reeg, CEO of Caesars Entertainment.

Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck, LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.

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Caesars Digital

Gaming Realms Launches Exclusive Blackjack Game on Caesars Entertainment’s iGaming Platforms

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Gaming Realms, a leading provider of mobile-focused gaming content, has expanded its partnership with Caesars Entertainment with the launch of a new exclusive title, Caesars Blackjack X-Change.

Now live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in New Jersey, Michigan, and Ontario. Caesars Blackjack X-Change is a reimagining of Gaming Realms’ popular Blackjack X-Change title, featuring a revamped aesthetic anchored by the Caesars brand and the excitement of the Las Vegas strip’s most iconic casino.

The game combines the thrill of traditional blackjack with an innovative X-change feature, allowing players to swap their cards between hands, adding a layer of depth and decision-making to classic blackjack gameplay. This title marks Gaming Realms’ second custom launch on Caesars’ digital platforms following the successful launch of Caesars Palace Slingo last year.

This latest collaboration emphasises Gaming Realms’ ability to provide localised content and branded games that align with operator and player needs. It follows other exclusive games made for leading operators worldwide such as MrQ, Superbet and Sky Betting & Gaming.

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Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Our partnership with Caesars continues to be a resounding success, with players demonstrating a natural affinity for the strategic depth and variety offered by our portfolio. Building on the success of last year’s exclusive game, Caesars Blackjack X-Change is a natural progression in our ongoing collaboration and underscores the popularity of our titles with the operator.”

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “The launch of Caesars Blackjack X-Change on our platforms is another example of the exciting custom game content we aim to bring to our players on a regular basis. Our partnership with Gaming Realms has continued to deliver innovative concepts and new titles for our players. This exclusive title is a fun spin on the classic live casino game beloved by many players that offers a fresh and engaging experience.”

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Caesars Entertainment

Caesars Entertainment Launches Caesars Sportsbook Muckleshoot App

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Caesars Entertainment has launched the Caesars Sportsbook Muckleshoot app, which is now accepting mobile sports bets at Muckleshoot Casino Resort in Auburn, Washington. Guests 21 and older who are interested in wagering on mobile devices can download the Caesars Sportsbook Muckleshoot app and must be physically present on the property at Muckleshoot to verify their registration for an account and place wagers during their visit, in accordance with state law.

“The Caesars Sportsbook Muckleshoot app enhances the experience we’ve brought to Muckleshoot guests since the opening of the property’s best-in-class sportsbook in 2022. This launch underscores our commitment to offering seamless, innovative gaming options with the largest array of markets, including Same Game Parlays and live NFL games streaming in the app. We are thrilled to offer this new level of convenience and fun to the passionate sports fans in the Pacific Northwest,” said Eric Hession, President of Caesars Digital.

“The launch of our new mobile betting app represents a significant milestone for Muckleshoot Casino Resort, enhancing our offerings and providing guests with an even more convenient and immersive sports betting experience. We’re always focused on delivering cutting-edge technology to elevate the excitement for our guests, and this app does exactly that. Whether you’re enjoying the beautiful views from our resort or catching the big game at the Caesars Sportsbook at Muckleshoot, the mobile app allows you to bet from anywhere on the property,” said Tim Perkins, Chief Executive Officer of Muckleshoot Casino Resort.

The Caesars Sportsbook Muckleshoot mobile app extends the sports wagering experience beyond the on-premise Caesars Sportsbook at Muckleshoot, which accepted its first bets in 2022. The app provides an industry-leading sports wagering experience with user-friendly technology like lightning-fast live scoreboards, live streaming games, quick and secure payouts, and daily special odds boosts and promotions from anywhere inside the casino. The app also contains thousands of betting markets across all major sports, with live in-game betting, same-game parlays, and much more.

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Caesars Sportsbook at Muckleshoot immerses sports fans into a sports viewing experience similar to a Vegas-style sportsbook. With more than 20 big-screen TVs wired for maximum sound, a dynamic 12-foot by 24-foot video wall and a live sports ticker with real-time scoring, fans can stay up to date on all the action for marquee sporting events as they wager at one of the many live betting windows, via multiple self-service betting kiosks or on the mobile app.

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