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Canada

MediaTroopers to Launch in Maryland

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MediaTroopers, a prominent US digital marketing agency that specializes in online gambling, announced this week it has launched activities in Maryland. As MD bettors can now wager legally on their favourite sports and markets, this newly regulated state adds to MediaTroopers’ portfolio of 22 US states in which the company operates to promote legal, safe, and responsible gambling products. Ultimately, it will enable MediaTroopers to help its existing and new partners to reach millions of customers in Maryland.

Just in time for Thanksgiving, Maryland sports betting is legal and live at long last. With the market launching during the 2022 Qatar FIFA World Cup and while this year’s NFL season is in full swing, it’s an incredibly exciting time for Maryland bettors. Similarly, substantial player engagement is expected after successful pre-launch marketing campaigns and plenty of fan involvement stirred up by leading gambling operators.

Maryland Gov. Larry Hogan announced that online and mobile sports betting would be available in the state from November 23, 2022. Some of the US’ biggest sports betting and iGaming brands are now live in Maryland, with many more expected to launch or waiting for the regulatory process to begin.

Several operators have already launched in Maryland, including long-standing customers of MediaTroopers like BetMGM, BetRivers, Caesars, DraftKings, FanDuel, and PointsBet.

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Shmulik Segal, the Co-Founder and CEO of MediaTroopers, said, “MediaTroopers is excited to launch in Maryland alongside the state’s legal and regulated gambling market. And what better time to go live, with the World Cup kicking off and the 2022 NFL season in full action.”

“However, we are mindful that along with this incredible opportunity comes an essential responsibility to promote fun yet safe sports betting to our customers.” Segal continued.

Segal concluded, “Here at MediaTroopers, we pride ourselves in our ability to effectively expand and reach new operators, adapting our services from state to state, along with our extensive digital marketing facilities. Ultimately, we look forward to working in Maryland and delivering top-quality service to gambling operators.”

As an industry-leading digital marketing agency, MediaTroopers has grown to become a top publisher in the sports betting and iGaming-regulated US markets. Decades of combined digital-marketing strategy experience and an extensive network of publishers allow the company to provide its clients with bespoke marketing solutions to best fit their needs.

With the addition of Maryland, MediaTroopers Inc is now licensed or operational in 22 US states, including prominent markets like New Jersey, Pennsylvania, Nevada, New Jersey, New York, Michigan, West Virginia, and Washington DC. With a huge focus on innovation, MediaTroopers has a substantial portfolio of over 60 clients, including leading US sportsbook operators like DraftKings, FanDuel, MGM, and more.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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