Canada
Exclusive interview with Richard Owoyemi – Founder of Peer Gaming about peer-to-peer betting products
Today we are speaking with Richard Owoyemi, Founder of Peer Gaming. PeerGaming is a software technology company that develops only peer-to-peer betting products. Their vision is to put their revolutionary games in the hands of every reputable gaming operator worldwide. Their flagship product, X-LEAGUE, is destined to become the ultimate complementary product for fixed-odds wagering. And they’re also devising proprietary gaming models that they intend to use in creating an armada of gambling products. PeerGaming is a UX-first startup that plans to gain market access through a leading betting product supplier in the gambling industry. They strive to be creative, optimistic, and persistent in their aspiration to build a global hub for peer-to-peer betting products. betting software providers to supply gaming operators with novel and established social betting products.
GA: Tell us about the idea behind PeerGaming.
RO: The idea behind PeerGaming was one of the blessings in disguise moments we had during the planning phase of X-League.
We were concerned about the enormous marketing costs it would take us to promote X-League in the US and international markets as a B2C company. Also, competing against established operators in different jurisdictions seemed to be a problematic approach to global expansion.
Lottery manufacturers ultimately inspired our go-to-market strategy. Like them, PeerGaming aims to consolidate the strength in the number of operators or retailers in different betting jurisdictions to manage interconnected product operations.
As a B2B supplier of crowd-powered products like X-League, Daily fantasy, Exchange, and many more, we hope to create an omnichannel for these products to receive player entries from several online and offline destinations for profit share.
GA: You say you came up with X-League because of problems you had with gambling yourself. Can you tell us more about that?
RO: Although we approached our creation from differing viewpoints, I believe Pierre Oller, Andrew Black, and I were captivated by a similar frustration. And while Pari-mutuel and betting exchanges are impressive solutions to our shared frustration, they partially complement fixed-odds betting.
Parlays were my favorites until too many bad beats made me lose interest in sports betting. Luckily, when I got a flash of insight into an idea that would interest my then WhatsApp group members and me as an alternative to parlay betting. I pursued it obsessively.
X-League completely complements traditional sportsbooks. I imagine the unusual entertainment benefits of the cross-play option between X-League and traditional fixed odds makes both products a must-have for future operators.
GA: Do you think social p2p betting is the future? And will it complement traditional fixed-odds betting or replace it?
RO: Most people perceive any betting product involving two or more people competing against themselves as a fairer way to bet, so it’s easy to predict that social betting products will be dominant in the future.
However, gaming operators in various betting jurisdictions must consolidate their online and offline marketing muscles to drive these products’ network effects to their highest potential.
For one and a half centuries, traditional fixed-odds betting demand has remained strong even though many have hoped to replace it with Pari-mutuel or Exchange. I’m sure its demand will continue to grow, and its relationship with social betting products is complementary.
GA: What’s your roadmap? When will I be able to join the X-League?
RO: We’ve completed the planning and designing phase for X-League. And we are currently
looking for partners needed to commercialize X-League.
I don’t know when X-League will be live, but we will see once we’ve secured a leading betting software manufacturer to execute our visions.
GA: How do you plan to market PeerGaming to operators and players?
RO: We will let operators and players know they can always count on us for innovative and
entertaining betting products involving a competition between two or more people.
We would show operators how our product supermarket will expertly help them attract and convert loyal customers and offer our players incredible features with games that improve their chances of winning or being entertained.
GA: Will PeerGaming make sports bettors celebrities?
RO: If you agree influential bettors should be eligible for endorsement deals, you’d probably like this part of PeerGaming.
PeerGaming would have a ranking system, social components, and tournaments that could help players grow their influence and followers.
We envision a world where influential bettors too can become brand ambassadors like sensational YouTubers or Instagrammers.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Canada
Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority
Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.
The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.
SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.
Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”
Calgary Sports and Entertainment Corporation
Play Alberta, CSEC Extend Partnership
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
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