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XB Net adds Harness Racing at Yonkers Raceway to its premium portfolio of North American racing content

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Ahead of a big weekend of international trotting at the famous New York track, the leading Stateside supplier enhances its distributional package

XB Net, the leading provider of premium content for North American racing, has added more muscle to its distributional package with the addition of top-class Harness Racing (or Trotting) from the prestigious New York Venue of Yonkers Raceway for all its international operator partners.

Yonkers Raceway is the proud home of three major harness events each year: the Yonkers Trot, the Art Rooney Pace and the Messenger Stakes. And this weekend, the storied racetrack hosts the $1 million International Trot, which welcomes a raiding party of global challengers from Sweden, Norway, Denmark, Italy and France take on the best trotters from the US and Canada.

The Yonkers International Trot (Race 7) is run over a distance of 1 1/4 miles and scheduled for 3:00 p.m. EDT on Saturday, 15 October. It represents the first leg of a $20,000 Guaranteed Late Pick 4 and also includes the $250,000 Aria Pace and Robert Miecuna Trot Invitationals as Races 8 and 10.

Trotting is already a hugely popular sport across the Nordics and much of mainland Europe and, as such, boasts a truly international audience, whose domestic action and wagering preferences can now be complemented by their favourite format of horse racing stateside.

Yonkers Raceway’s EDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its schedule of compelling coverage, which neatly complements Europe’s own racing scene, provides operators with a trustworthy source of fast-settling betting content from 18:00 CET. This engaging action is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

This deal is emblematic of the continued co-operation between XB Net and NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, over the content rights, data, odds, and signals from a host of first-class horse racing venues.

XB Net’s definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, also opens the door to many of the world’s best-quality courses and most prestigious thoroughbred horse races. Other notable highlights include the Pegasus World Cup, two legs of the Triple Crown (comprising the Preakness and Belmont Stakes) and this season’s upcoming flagship finale of the Breeders’ Cup World Championships at Keeneland (4-5 November).

Simon Fraser, Senior Vice President International at XB Net, said: “We’re delighted to be offering our partners more high-quality racing action from another fabled New York venue in Yonkers Raceway. We have a strong track record of delivering unique and engaging racing products, and progressive partnerships like this make for an eloquent case in point. For many global operators, this can represent a significant step towards being able to develop and educate around the popular sport of Harness Racing. It has a loyal and active following, and provides an exciting area into which some can broaden and diversify their content timetables.

“Wherever you set your scene on the map, securing the right content at peak leisure-times remains of paramount importance. XB Net’s wide range of low-latency racing solutions, racetracks and varied codes of racing are continuing to deliver the requisite flexibility that international operators demand.”

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators recognize its flexible value-add to any sportsbook schedule.

Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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