

Canada
Kansas Sports Betting Handle Clears $160 Million in Opening Month
The opening month of sports betting in Kansas saw more than $160 million in handle, with $1.269 million in revenue.
All told, the Sunflower State reported $160,527,361 in cumulative wagers, or handle, during September, split among the six Kansas sportsbooks operating.
Kansas’ full first month revenue report was released during Wednesday’s monthly Kansas Lottery meeting.
“We have put together consensus revenue estimate numbers for the legislature to sort of expand and work on budgets for the upcoming year,” Lottery Executive Director Stephen Durrell said. “… And I think there was a lot of pent-up demand for sports wagering within the state and people wanted a legal and safe way to place wagers on their favorite teams, and it’s been really interesting to watch.”
September Handle by Operator
What to Know About September’s Report
DraftKings Kansas was the opening month handle leader with $74,184,545 in online bets placed.
Trailing the Boston-based operator were FanDuel Kansas ($35,044,784), BetMGM Kansas ($27,963,901), Barstool Sportsbook Kansas ($10,731,055), Caesars Sportsbook Kansas ($6,014,084) and PointsBet Kansas ($1,267,197).
The leader in retail wagers during September was Barstool Sportsbook via its Hollywood Casino at Kansas Speedway location.
In total, the enterprise of PENN Entertainment netted $4,373,751 in retail wagers during September. FanDuel Sportsbook at Kansas Star Casino was the only other retail location operating during the month, and it accounted for $945,132 in handle.
Because of free bets and promotions, DraftKings, FanDuel, Barstool and BetMGM Kansas had no online revenue in September, and therefore paid no state taxes. The state took in $129,617 in taxes, with more than $90,000 coming from the two retail sportsbooks in operation.
Where Kansas Sports Betting Stacked Up in September
As far as opening month handles are concerned Kansas sports betting apps ranked behind New York ($1.365 billion), Arizona ($291.212 million) and Nevada ($286.548 million), but ahead of Tennessee ($131.444 million), Virginia ($58.896 million), Connecticut ($54.641 million), Indiana ($35.215 million) and Colorado ($25.621 million).
During his comments Wednesday, Durrell said regulators from the lottery and Kansas Racing and Gaming Commission are working to get marketing entities in the state, such as the bars, restaurants and other facilities covered in SB 84, licensed.
He also said regulators are working with the MLS’ Sporting KC to get them approved to launch sports betting operations, but declined to give a firm timeline when that could happen.
“Unfortunately, the way the bill was drafted there is a bit of ambiguity in certain parts on how the marketing activities could work,” he said. “And so, we’re trying very hard, along with our friends at the KRGC, to figure that out. But there are problems in the bill that maybe are not designed to give individual marketing entities what they originally thought that they were going to get under the bill. And so, we’re trying to work that out.”
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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