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EVERI TO DEBUT PLAYER-ENGAGING GAME CONTENT AND NEWEST CABINET AT GLOBAL GAMING EXPO 2022

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Everi Holdings Inc., a premier provider of land-based and digital casino gaming content and products, financial technology, and player loyalty solutions, will highlight its commitment to provide EVERIthing casino operators need to engage players with the debut of new games and a new gaming cabinet that deliver on the Company’s promise of offering EVERIgame players will want to play at the 22nd annual Global Gaming Expo (G2E®), October 10-13, 2022. Everi will introduce the stunning Dynasty Vue – the Company’s first form factor in its new Dynasty Series of game cabinets, as well as approximately 50 new original game themes and seven new licensed branded titles.

“Our sustained investment in the development of differentiated cabinets and an expanded portfolio of player-popular games will once again be on display at G2E, with the debut of new products that continue to raise the bar on player engagement and entertainment,” said Randy Taylor, Everi President and CEO. “Our G2E product debuts, such as the unique Dynasty Vue cabinet and the more than 50 new overall game titles on display, will once again highlight our successful execution on our multi-year product development roadmap.

The Everi Games team continues to support internal product innovation and execute on a well-planned product roadmap with the introduction of Dynasty Vue and compelling content on display at G2E.”

“Our newest product introductions at G2E demonstrate the success we are achieving through consistent reinvestment in our product development efforts to deliver highly differentiated gaming experiences that help our casino partners grow revenue by engaging players at increasingly higher levels,” said Dean Ehrlich, Executive Vice President and Games Business Leader, at Everi. “Our focus is squarely aimed at fully supporting our current markets with an ever-expanding library of compelling game themes and new cabinets, including the launch of Dynasty Vue, which introduces a new era in Everi’s hardware history. By combining the benefits of three distinct cabinet form factors, it offers our game developers a platform to create entirely new games that captivate players’ attention. We are also excited to share with customers our content for the growing historical horse racing segment on both video and mechanical cabinets.”

All Everi Games’ products at G2E 2022 are available now or expected to be commercially available in less than six months and include:

New Video Cabinet

Launching in early 2023, the Dynasty Vue cabinet features a unique, custom display that enables Everi’s designers to create game mechanics that players would typically experience on a portrait cabinet, while providing the sight lines comparable to a dual-screen cabinet, and the functionality and integrated base of a slant top cabinet. This innovative form factor features a custom 36-inch display and an integrated 27-inch top box, with distinctive dual-banded lighting for maximum attract value. The edge-lit digital button deck allows for increased game configurability and player communication with a dynamic play button and wireless mobile charging capability. The cabinet’s integrated base provides flexibility in banking options with a standard 28-inch footprint and new merchandising opportunities. Dynasty Vue will debut with four launch families, including the Combo Cash Series, Money Slam Series, Wild Wheel Series, and the High Rollin’ Gems Series – Everi’s first multi-game product.

Standard Video Content

More than 10 new themes will be featured on Everi’s Empire Flex Series and Fu Blossom bank of cabinets, part of TournEvent Everiway Series, Fortune Teller Series, and Banner Series, with persistent state features available in Class II and Class III, will also be available on the Empire Flex cabinet.

Standard Mechanical Content

Everi will introduce more than six new games on the latest addition to its three-reel mechanical portfolio Player Classic Signature which has performed strongly in the field since its first deployment earlier this year. The Platinum Signature Series, Crowns Diamond Respin Series, and Pay Upgrade Series, which introduces a persistence feature to the mechanical segment, will all be showcased at G2E 2022. These themes are reflective of Everi’s commitment to innovation in the mechanical space and highlight the game entertainment elements that stepper players appreciate – a math first focus, unique play mechanics, and dynamic art and audio.

Premium Content

Based on the iconic animated variety television show, The Adventures of Rocky & Bullwinkle & Friends cabinet, while Everi’s high-performing banked product Flex Fusion game, Storm Surge. Lift Off and Starboard base themes, will also debut on Flex Fusion.

Everi will present two of its strongest performing third party brands – Little Shop of Horrors – in incredible 4K display on the Empire DCX and Willie Nelson Live, with its four Mexican style gambler centric base themes, and Fruit Ninja Frenzy product.

TournEvent Everiway

Everi will showcase the gold standard in slot tournament solutions and the latest iteration of its award-winning TournEvent offering, TournEvent Everiway. All five versions of TournEvent Everiway will be available at G2E 2022 for customers to learn how these features are designed to improve ease of player access and to drive increased enthusiasm for slot tournament style play. The traditional group-style TournEvent Classic and TournEvent Cross Play, powered by Everi’s Trilogy loyalty platform, delivers a seamless slot tournament experience, simplifying tournament registration for staff and players.

The power of TournEvent will be on full display as Everi will host a charity slot tournament on Wednesday, Oct. 12, at 4 p.m. in the Company’s booth, #1150, where nearly $16,000 will be donated to the winners’ charities of choice. Players include some of the industry’s most recognized slot stars on YouTube, as well as trade journalists and publishers.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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