Connect with us
European Gaming Congress 2024

Canada

78 Percent of Non-Bettors Confirm Increased Likelihood of Betting Online If Properly Educated: WagerWire Survey

Published

on

 

WagerWire, an innovative marketplace for open sports bets, found in a new study that non-bettors were 78% more likely to bet online if they were educated on how to bet. WagerWire will release a series of data from the study over the coming months. The study was conducted by Leger, a market research and analytics company.

Lack of education and understanding were the top reasons cited for not participating in sports betting. As to the reasons why non-bettors aren’t currently wagering online, 43 percent said “they don’t feel like they know enough about sports betting” and 41 percent said “they don’t know enough about how to bet online.” An additional 23 percent of the pool of non-bettors stated they aren’t betting because “they don’t know how or where to bet on sports.”

“The data from our study clearly shows how a lack of adequate betting education is the greatest barrier to entry for would-be bettors. However, education is also the industry’s greatest opportunity to grow and expand,” said Zach Doctor, the cofounder and CEO of WagerWire. “There is a notable impasse in the current sports betting landscape regarding operators pulling back on their promotional and marketing spend, while also striving to grow their user bases and gain market share. While promotions and free bets are flashy, basic betting education can be the formula needed to develop more confident, engaged, and responsible players that will result in a stronger, more sustainable industry.”

Education is a core tenet to WagerWire’s value proposition. The company is currently providing a growing community of content creators and social media followers with resources, information and tips on how to bet and how best to leverage its upcoming secondary marketplace.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

At this year’s upcoming Global Gaming Expo (G2E) Conference in Las Vegas, WagerWire will co-sponsor an event with Gaming Society focused on how to elevate the baseline education of bettors. Gaming Society Co-founders Jaymee Messler and NBA Hall-Of-Famer Kevin Garnett will preview a newly launched Betting Academy experience, along with an exclusive preview of their Bet on Women initiative. The sponsorship kicks off a new strategic partnership between the two companies focused on utilizing education to create a healthier and more sustainable market.

“At Gaming Society, we believe that by educating bettors we can build a stronger, more sustainable and responsible sports betting community,” Messler said. “The WagerWire team not only shares our vision but is already developing unique strategies to integrate education into their platform. Through our new partnership we’ll unite both our platforms to build a larger community, create stronger data on bettor behavior and use this information to build new tools and content that will empower the American sports bettor.”

WagerWire is the first start-upannounced in the newly launched HPL Digital Sport and Cardinal Sports Capital Accelerator Program. The company also recently announced its seed round led by co-owner of the Miami Marlins, Roger Ehrenberg.

The study was completed between July 8 – July 21, 2022, including 500 U.S. sports bettors and 200 non-sports bettors.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

Published

on

relax-gaming-joins-forces-with-pointsbet-to-strengthen-footprint-in-ontario

 

Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

Published

on

jackpot-digital-receives-approval-from-the-saskatchewan-liquor-and-gaming-authority

 

Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

Published

on

play-alberta,-csec-extend-partnership

 

Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

Continue Reading

Trending