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Play’n GO to make Las Vegas debut

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The world’s leading iGaming entertainment supplier will share its story of regulated market success with attendees at G2E with the launch of the brand campaign Stories Start Here

Play’n GO will make its long-awaited debut in Las Vegas next week as the world’s leading iGaming entertainment supplier takes a starring role at the Global Gaming Expo.

The Swedish iGaming giants opened the book on its North American adventure earlier this year with successful market launches in Ontario and New Jersey, in addition to a license acquired in Michigan.

Exhibiting for the first time in Las Vegas, Play’n GO will share its story of regulated market focus, unmatched content portfolio with compelling narratives, unparalleled release cadence, and commitment to responsible gaming through a new brand campaign Stories Start Here.

Johan Törnqvist, CEO and Co-Founder for Play’n GO, said: “We think that the story of Play’n GO is a compelling one, and we’re excited to share it with everyone in Las Vegas. The culture and people within our business are what drives us every day to create great entertainment. Our focus on who we are and what we believe in has been part of a phenomenal success story for almost 20 years in Europe.

“But while we continue to grow our existing business, it’s time to go all-in on North America.”

Play’n GO’s enviable portfolio of more than 300 titles has propelled it to be the number one slot supplier to regulated markets in Europe, with games such as Book of Dead, Tome of Madness, and Reactoonz firm favorites of players the world over.

The smash hit Book of Dead, released originally in 2016, is still the number one online slot game in Europe, and recently made its US debut in New Jersey in September.

Magnus Olsson, Chief Commercial Officer at Play’n GO, added: “Play’n GO is already well known around the industry for having the best content for both acquisition and retention, but we bring so much more to the table than just the world’s most popular online slot games.

“My team and I are looking forward to showcasing how we work closely in partnership with operators to help them achieve their business goals by harnessing the power of the expertise that Play’n GO has built up over the past 20 years at the forefront of iGaming. G2E is the perfect opportunity and we can’t wait.”

Stories Start Here is a campaign that will shine a new light on the Play’n GO story – From building casino games for mobile phones before the iPhone even existed to now nurturing a collaborative culture of Play’n GO staff across the world who write new chapters in our story every day.

Ebba Arnred, CMO and Co-Founder of Play’n GO, added: “There may be some in the US gaming market in particular who haven’t heard a lot about Play’n GO – yet. Our mission is to ensure that that will not be the case when everyone leaves Las Vegas, and we aim to continue to tell our story post-Vegas too. In many ways, our North American story starts here.”

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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