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Canada
XB Net partners with Magic City Jai Alai to launch new Jai Alai service
Breakthrough streaming and data harnesses low-latency pictures and in-play pricing for the resurgent sport of Jai Alai
New sports rights deal for leading U.S. streaming, data and betting services provider and popular Florida casino venue
XB Net has partnered with Magic City Jai Alai in Miami, Florida, to broaden its burgeoning live-broadcast, data-feed and betting services, thanks to a breakthrough deal with the World Jai Alai League.
This comprehensive agreement sees Magic City Jai Alai partner with XB Net to offer live streaming, alongside precise pricing and data, for pari-mutuel Jai Alai games worldwide and H2H matches outside North America across its competitive 2022/23 calendar. This product has accordingly been licensed by Miami’s local gaming authority, the Florida Division of Parimutuel Wagering, around video signal and data for the purposes of fixed-odds and commingled betting.
The World Jai Alai League is a governing body for professionals and amateurs, working with XB Net and Magic City Jai Alai to drive deeper fan-engagement around the sport, developing its international influence and scope in lockstep with commercializing its live pictures, commentary, odds and data.
Like horse racing, Jai Alai is a sport made for betting and fits in organically with XB Net’s existing stable of racing products, powered by its pre-eminent fixed-odds and pari-mutuel pools platform. Players can now pre-play and in-play on traditional fixed-odds winner, under-over total points, point-by-point, win place or show (based on team player numbers jai alai), or even try an exacta, trifecta, and quinella.
An engaging Jai Alai schedule is played on a weekly basis, and maintains a robust timetable and steady stream of live performances with regular Monday, Tuesday, Wednesday and Friday slates of games. Matches and their derivative markets settle quickly and optimize the player betting cycle for international operators.
These competitive games are staged and broadcast live from the Magic City Fronton, whose state-of-the-art make-up is a boon for viewing, thanks to its customized court-size, glass walls, and well-positioned cameras seamlessly tracking every aspect of the high-octane action. This tailored arena measures 37m in length by 12m in width, slightly smaller than other such facilities, increasing the speed of the ball and quickening the pace of play for this spectacular sport.
The innovative offering also combines the latest trading algorithms with low-latency pictures and deep data (head-to-head records, player profiles etc) to promote and educate around a dynamic, adrenaline-pumping sport that offers a myriad of betting opportunities for improved customer engagement.
Scott Savin, Chief Operating Officer at Magic City, said: “We’re thrilled to sign this breakthrough deal with XB Net on a sport that has been largely overlooked for its international appeal and flexible benefits for retention. Magic City unveiled its innovative take on the sport of Jai-Alai by taking the best features of the “World’s Fastest Game”, combining them with a state-of-the-art Jai-Alai court, and marrying these aspects to the skill-sets of University of Miami athletes. This key collaboration means fans old and new need not miss a minute of the action!”
Simon Fraser, Senior Vice President of International at XB Net, added: “Considering the relatable and transferable success of tennis as a betting product, and the breakthrough appeal of table-tennis during the pandemic, it was high time that Jai Alia was as well-served by recent gains in live data and automation. Magic City Jai Alai and XB Net have now achieved a step-change for fans of this sport, effortlessly blending live pictures with the live point-by-point tracking to create a seamless viewing and betting experience with far fewer market suspensions around the critical moments of any match.
“The aim is always to deliver a best-in-breed journey for operators and their players. Our feed harnesses bespoke pricing and data-feeds to provide the fastest feeds and lowest-latency data on the market, helping our operator partners to stay ahead of the game.
“Data and streaming are the spine of sportsbooks. Data is used to drive markets and add narrative to an event, while streaming remains crucial for customer engagement and retention.”
Unpacking Jai Alai
Jai alai is recognized as the fastest ball sport in the world, with ball-speed often reaching up to 170mph. Players compete against each other in both singles and doubles. Magic City Jai Alai offers two distinct formats of play. The traditional 8 player post round-robin format branded as Magic City Pelota, and their groundbreaking Head-to-head (H2H) format which features H2H Championships and Battlecourt squads competing in an intuitive format and scoring system not dissimilar to those of tennis and table tennis. The aim is to outwit your opponent by making balls difficult to catch or throw back cleanly or placing a ball where the player cannot reach.
From the opening credits and narratives of iconic Eighties TV series Miami Vice, to the marketing materials of the Basque government in Spain, and even an enduring appeal across the Philippines, Jai Alai has remained a popular sport among those international communities with a Hispanic influence. This breakthrough partnership with XB Net, Magic City Jai Alai and the World Jai Alai League now bids to bolster that audience with new fan-engagement opportunities and grow the sport’s appeal throughout LatAm, Europe and APAC, not to mention the hugely underserved Hispanic market in North America.
Underserved market for a comeback sport
As an instructive case in point, according to the 2020 U.S. Census Bureau Report, 62 million people living in the U.S. identify as Hispanic or Latino. That community, 18.7% of the total U.S. population in 2021/22, is nearly equivalent to the entire population of the United Kingdom. The U.S. Hispanic demographic is already the second-largest ethnic group in America, and a superpower in economic terms, the seventh largest GDP in the world (tied with France) estimated at $2.7 trillion in 2019 per the 2021 LDC U.S. Latino GDP Report. This influential population is predicted to grow to account for over 30% of the total U.S. population, 132.8 million people, by 2050. This is a population that is fiercely loyal to their roots, their culture, their heritage, and their chosen sports, from football to Jai Alai, and it is an audience that is also currently being underserved by the international sports betting industry.
BCLC
BCLC Reminds Public to be Cautious of Illegal Online Casino Scams
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BCLC has reminded the public to be cautious of a series of social media scams that imitate B.C. casinos and trick individuals into providing their financial details on illegitimate websites.
Highly deceptive, these scams share fraudulent posts and advertisements exploiting the logos, names, and exterior images of local B.C. casinos, and may claim to offer players exclusive bonuses and promotions if they register with their website or mobile application. BCLC warns that none of these sites are associated with casinos in B.C. or BCLC.
PlayNow.com is the only online gambling website permitted to operate in B.C. BCLC’s official apps are BCLC Lotto!, PlayNow Poker BC, and PlayNow BC Sportsbook. All BCLC-operated social media accounts, such as BCLC, PlayNow BC, PlayNow Sports, Lotto BC and Casinos BC, are verified with a checkmark.
While BCLC and its casino partners continue to work on having the posts removed, British Columbians should stay vigilant when it comes to these predatory and sophisticated scams.
To protect themselves, individuals are encouraged to:
• Be on alert when a website or app asks for personal or financial information. BCLC’s verified websites and apps will never ask for your social insurance number (SIN), banking information or credit card details online to claim a prize from a B.C. casino.
• Carefully check the URL and domain of the website to verify its legitimacy. Often, scammers will use a similar URL and domain to legitimate websites with a minor spelling difference.
• Always verify the company and its services are real before providing any personal information.
• Look out for other red flags, such as the suggestion of fees or taxes to be paid on a prize. There are no fees or taxes on prizes won in Canada.
If individuals feel unsure about an account, post or advertisement claiming to represent a B.C. casino, they can contact BCLC directly by calling the Customer Support Centre at 1-866-815-0222, or using the live chat resource on corporate.bclc.com or PlayNow.com.
The post BCLC Reminds Public to be Cautious of Illegal Online Casino Scams appeared first on Gaming and Gambling Industry in the Americas.
Betty
Wyzia Renews Canadian Partnership With Betty
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Wyzia, the pioneering Canadian online payment solutions provider for regulated markets, is celebrating the renewal of its highly successful ongoing partnership with Betty, Ontario’s premier online slots casino.
This partnership, which began in 2023, is key to Wyzia’s expansion across North America. It supports players of Betty, an online casino catering to female players whose business is supported by Wyzia’s innovative, secure, and robust payment management solutions.
Wyzia is at the forefront of Canada’s fintech landscape, pioneering seamless online payment solutions for regulated markets. Its innovative platform connects merchants directly to all Canadian financial institutions, simplifying transactions and empowering businesses with reliable, efficient financial tools.
“We’re thrilled to celebrate a year of working with Betty with the renewal of our agreement,” said Guy Fietz, Group CEO at Wyzia. “Our collaboration has not only expanded our reach but enhanced the payment experience for Betty’s growing community of players.
“We look forward to continuing this successful collaboration and driving further innovation in the online gaming industry.”
Betty is the only platform created specifically for Ontario slot players. In 2024, Betty has enjoyed unprecedented growth, with a tenfold increase in net revenue since January and over 1000% growth in active players across Ontario.
By fostering a fun, safe, and supportive environment, Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Betty focuses on transparency, community-based play, and gamification of the traditional slot experience.
This player-focused model has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.
Additionally, Betty automatically processes 99% of withdrawals, so players quickly receive their funds, a crucial benefit for online slot players.
“Our partnership with Wyzia has been instrumental in providing our players with a seamless, fast, and secure payment experience,” said Chavdar Dimitrov, Founder and CEO at Betty. “We are excited about the growth we’ve achieved together and are committed to delivering even better services to our community in the future.”
The post Wyzia Renews Canadian Partnership With Betty appeared first on Gaming and Gambling Industry in the Americas.
Bragg Gaming Group
Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec
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Bragg Gaming Group has announced that it has entered into an online casino content agreement with Canadian operator Loto-Québec, the only 100% legal and local casino site in the province of Québec. The agreement marks the expansion of Bragg into its second Canadian province, following Bragg’s prior entry into Ontario in March 2022.
Pursuant to the agreement, Loto-Québec will benefit from access to exclusive content, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic, through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.
In addition, Loto-Québec players will also be able to access on lotoquebec.com titles from multiple content partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies and Sega Sammy Creation.
All content delivered on the Bragg HUB comes with the company’s Fuze promotional tools as standard which offer player engagement features on games such as free rounds, jackpots, tournaments, and quests.
The agreement with Loto-Québec’s online casino supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.
Garrick Morris, Senior Vice President, Commercial, US and Canada at Bragg Gaming Group said: “It’s fantastic to see Bragg’s content expand into our second Canadian province. Loto-Québec is a strategic partner, and we are excited to see our proprietary games as well as exclusive content from our partners live and available to Loto-Québec players. We look forward to developing our relationship as a key supplier to Loto-Québec as we continue the roll-out with regular new game releases planned.
“We’ve enjoyed strong growth in North America over the past 12 months and I am pleased to further support this momentum with this successful launch in Québec. I would like to thank the Loto-Québec and Bragg teams for making this happen.”
François Hardy, Senior Director of Product and Innovation at Loto-Québec, said: “At Loto-Québec, we are always looking for new and exciting ways to entertain our players. Bragg perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.”
The post Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec appeared first on Gaming and Gambling Industry in the Americas.
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