Amazon
Amazon Selects Draftkings as a Sponsor for Thursday Night Football on Prime Video
DraftKings Inc. announced that Amazon has selected DraftKings as a sponsor for Thursday Night Football on Prime Video. The multi-year collaboration between DraftKings and Amazon will deliver fans engaging pregame content and unique betting offers every Thursday throughout the NFL season.
“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings. Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come,” Stephanie Sherman, Chief Marketing Officer of DraftKings, said.
As part of the multi-year agreement, TNF will contain DraftKings integrations in the live pregame, including odds and additional sports betting insights. DraftKings and Amazon will also collaborate on TNF-themed offerings, including same-game parlays, which will be available on the DraftKings Sportsbook app.
“We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience. DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent,” said Danielle Carney, Head of NFL Sales, Amazon Ads.
Scientific Games has partnered with Gift & Go, the award-winning, on-demand gifting technology platform delivered and fulfilled by Amazon. The company has already implemented the platform to fulfill loyalty rewards for Arkansas Scholarship Lottery, Maine State Lottery, Maryland Lottery, Missouri Lottery and North Dakota Lottery players in the U.S. To date, total more than 1.5 million players are using the platform across the five lotteries.
Scientific Games is partnered with Gift & Go, the on-demand gifting tech platform delivered and fulfilled by Amazon.
Jon Reuben, Co-CEO and Founder of Gift & Go, said, “Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries.”
A first for the lottery industry, the solution is trusted by leading global suppliers, offering second-chance promotion and loyalty rewards players the freedom to select non-cash prizes from 1,800 items in the platform’s “storefront”. Gifts are delivered in less than two days, compared to traditional lottery fulfillment of two to four weeks.
Amy Warner, Senior Director of Digital Engagement for Scientific Games, said, “Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s a very enhanced ecommerce experience that provides choice, reliability, and value.”
Scientific Games is also using the Gift & Go platform to provide access to its world-leading second-chance promotions with several U.S. lotteries.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering lotteries entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward.
Amazon
Circa Resort & Casino and Amazon Celebrate Deployment of Alexa Smart Properties with Hotel Genie
Circa Resort & Casino announced the deployment of Amazon’s Alexa Smart Properties (ASP) supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas. Now equipped with ASP-supported devices and solutions, including guest service applications built in collaboration with Hotel Genie, Circa is offering a new way for guests to seamlessly access services and amenities during their stay.
Specifically, ASP deepens guest engagement through experiences enabled by Alexa – a general purpose voice AI. When using an Echo device within their hotel room or suite, guests can do things like get property information like check out time, set wake-up calls, make reservations, request housekeeping needs, order food, make outbound phone calls, and so much more.
Additionally, Circa and Amazon worked with Hotel Genie to build and implement Private Branch Exchange (PBX) support, allowing Circa to link ASP-supported devices with their existing phone systems for routing Alexa calls and supporting caller ID when guests and hotel staff conduct calls. Circa is the first hospitality property to implement the ASP-supported feature with Hotel Genie’s Voice Bridge technology.
“We are proud to collaborate with industry leaders like Amazon and Hotel Genie to deploy technology that betters experiences for our guests and staff at Circa Resort & Casino. We worked with Amazon and Hotel Genie to build and scale technology that not only makes guests’ stays smooth and fun with creative offerings, but also facilities excellent communication with our staff for an array of needs during their visit,” said Circa co-CEO and founder Greg Stevens.
“Hotels know their guests, and Amazon provides new capabilities to help make the experiences they deliver more effortless and enjoyable. By adapting these tools to their specific brand needs, properties have a whole new way to differentiate themselves. We’re excited about the deployment at Circa because they’re as obsessed about their customers as we are ours, and we know the unique Alexa experiences they’re building and deploying at scale will surprise and delight their guests,” said Bram Duchovnay, director of Alexa Smart Properties.
“We’re excited to work with Amazon to provide Circa new and intuitive solutions that make solid business and financial sense. Amazon gives us the right foundation and competitive edge to develop first class solutions that drive success for our customers and in turn, drives success with their guests,” CEO of Hotel Genie Russ Goeckner said.
SportsGrid, Inc. announced the global distribution agreement with Amazon to launch their SportsGrid FAST channel on Amazon Freevee. SportsGrid Network is the world’s first and only 24-hour streaming FAST channel dedicated to serving the massive global sports wagering audience with live exclusive programming providing comprehensive real-time coverage of pre-game and in-game sports betting odds and related data.
SportsGrid Network will be joining more than 200 free linear channels on Freevee, that are available on the service’s standalone app and will be live within the Prime Video app. SportsGrid will be available today streaming on Freevee throughout the United States.
“It is an exciting day for the SportsGrid executive team to partner with Amazon Freevee and Prime Video services offering their millions of users access to the best destination source for sports betting news, real-time data, and expert commentary. We look forward to the Amazon partnership to innovate and develop new tools to engage and redefine the sports viewers betting experience,” said Louis Maione, President and Co-Founder of SportsGrid.
Amazon Freevee, formerly known as IMDb TV, is a streaming video service with thousands of premium movies and TV shows, including Originals and FAST channels, available anytime, for free.
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