

Caesars Entertainment
Caesars to Launch Caesars Sportsbook and Casino Truck Tour
Caesars Entertainment has announced the launch of the Caesars Sportsbook & Casino Truck Tour, an expansive fan engagement campaign featuring a fully branded 18-wheeler traveling across the US. The cutting-edge truck will stop at the biggest sporting events and select Caesars destinations to provide unique fan experiences fit for a Caesar.
The Caesars Sportsbook & Casino Truck will make its debut on September 19 in Orchard Park, New York, for the Monday Night Football home opener of Buffalo against Tennessee, at which time Caesars Sportsbook will also open their new sportsbook-style premium club lounge in the northwest corner tower of the existing Business Class Club.
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us. The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible,” Eric Hession, President of Caesars Digital, said.
The Caesars Sportsbook & Casino Truck features an innovative design with more than 1000 square feet of activation space allowing Caesars to personalize the moments and experiences delivered at each stop. Two mainstays on the truck are a state-of-the-art production studio for filming creative content and a fully equipped podcast studio for content creation with Caesars Sportsbook partners – Omaha Productions, ESPN, and CBS Sports. Peyton Manning’s Omaha Productions will play a key role during the tour through both live event production and digital content creation.
“The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season. Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country,” said Omaha Productions Founder Peyton Manning.
At each stop, the Caesars Sportsbook & Casino Truck will become a must-see attraction and hub delivering unique offers across casino and sports betting for new customers, VIP experiences for members of the industry-leading loyalty program, Caesars Rewards, and a fully immersive environment worthy of a Caesar. Responsible gaming education will also remain a key focus of the campaign and Caesars will utilize RG ambassadors at each stop to engage potential customers about ways to stay in control of their gaming.
Ambassadors from the Caesars Empire will appear along the tour including Trey Wingo, and Kenny Mayne, along with featured guests from Omaha Productions and other celebrities. Fans can expect to engage with well-known former star athletes, participate in tailgate-style activities, watch major sporting events being shown at the truck, and enjoy access to local food and beverage opportunities unique to each host market.
Following its launch in Buffalo, the Caesars Sportsbook & Casino Truck will hit the road to additional states with legalized sports, making stops at multiple Caesars resorts and marquee sporting events through 2022 and 2023. The initial tour will culminate with a stop at Super Bowl LVII in Glendale, Arizona, a market that features a world-class sports betting venue – Caesars Sportsbook and Guy Fieri’s DTPHX Kitchen + Bar at Chase Field, home of the Arizona Diamondbacks.
The Caesars Sportsbook & Casino Truck Tour is another example of the memorable experiences available to customers through Caesars Rewards. Every wager placed and casino game played earns Tier Credits for status and Reward Credits that can be redeemed for unforgettable Caesars Rewards experiences, including special access to the Caesars Sportsbook & Casino Truck along its route, discounted getaways at Caesars destinations across the US, bonus cash in the app, world-class culinary experiences, and much more.
Anna Mackney Head of Regional Sales US at Play’n GO
Play’n GO Announces North American Operator Partnership with Caesars Entertainment

Play’n GO, a leading casino entertainment provider, has announced a new U.S. operator partnership with Caesars Entertainment.
The partnership brings Play’n GO titles such as Buildin’ Bucks, Piggy Blitz, and Reactoonz online across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in Ontario, Michigan, Pennsylvania, New Jersey, and soon in West Virginia.
This partnership marks another significant milestone in Play’n GO’s growing U.S. footprint, highlighting the company’s commitment to delivering world-class entertainment to players across the country, where it is now licensed in six states.
Anna Mackney, Head of Regional Sales US at Play’n GO: commented: “The Caesars brand is synonymous with world-class gaming and entertainment in North America, and it’s an exciting time for our business to announce this partnership. Our mutual commitment to high-quality entertainment and responsible gaming makes them the perfect partner for us as we mark this latest milestone on our U.S. journey.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital added: “Bringing Play’n GO’s popular titles live on our platforms is a win for our players. We’re committed to continuously making strides in building out our portfolio of titles on our online casino platforms and we’re thankful to bring another great partner like Play’n GO into the fold to make that happen.”
The post Play’n GO Announces North American Operator Partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Red Rake Gaming expands into New Jersey through Caesars partnership

Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.
Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.
This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.
We are confident that our titles will deliver a thrilling experience for players in the Garden State.”
This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.
The post Red Rake Gaming expands into New Jersey through Caesars partnership appeared first on Gaming and Gambling Industry in the Americas.
Bread Financial
Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.
Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:
- A complimentary hotel night upon anniversary (up to $300)*
- $50 Slot Play*
- $100 Caesars dining credit*
- Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*
“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”
“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”
Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.
Welcome Offer
- Platinum Status upgrade*
- 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
- 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*
Annual Bonuses
- 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
- 15,000 Tier Credits with $50,000 annual spend*
The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.
The post Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase appeared first on Gaming and Gambling Industry in the Americas.
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