Canada
Fanatics Appoints Jason White as Chief Marketing Officer of Betting & Gaming Division
Fanatics, a leading global digital sports platform, has appointed Jason White as Chief Marketing Officer of Fanatics Betting & Gaming (FBG), the company’s online sports betting and iGaming division.
In his new role, Jason will lead the strategy and execution across the marketing, advertising, and content verticals within FBG as the company prepares for its formal entrance into the rapidly expanding gambling and gaming industry.
An award-winning marketing professional with over 20 years of experience creating culture-shaping ideas for Fortune 100 companies, Jason joins Fanatics from Paramount’s MTV Entertainment, where he served as Chief Marketing Officer and oversaw marketing, creative and social initiatives across the company’s portfolio of brands. Prior to MTV, Jason also was Global Head of Marketing for prominent audio products brand, Beats by Dre, and spearheaded advertising and marketing campaigns with globally recognized figures.
“Jason has a proven track record of helping to build globally recognized brands who are disruptors in their categories, and we’re thrilled to have him join Fanatics Betting & Gaming as we ramp up to our official launch. As this competitive space continues to evolve, Jason will be invaluable to our long-term strategy of creating a dynamic and innovative product offering for all sports fans,” Matt King, CEO of Fanatics Betting & Gaming, said.
Throughout his career, Jason has worked with some of the world’s most transcendent brands and many of the sports world’s biggest names. He held various roles of increasing responsibility at preeminent advertising agency Wieden + Kennedy, ascending to Managing Director of its Shanghai office, where he helped establish the Nike brand in China, assisted in their preparation for the 2008 Beijing Olympics, and developed marketing campaigns for Kobe Bryant and Tiger Woods. Additionally, he served as Chief Marketing Officer of Curaleaf, a leading international provider of consumer cannabis products, where he guided product commercialization, marketing, and retail brand expression.
“I’ve spent a large part of my career working at moments of cultural disruption, from Beijing 2008 to the legalization of cannabis and the rise of Beats by Dre, and I believe legal sports betting is the next cultural touchpoint that is ripe for transformation. Fanatics’ vision for the future of sports fandom is incredibly special, and under Matt King’s leadership, I believe Fanatics Betting & Gaming is the next great disruptor,” White said.
Canada
Revolver Gaming Partners with Blazesoft to Expand in the Social Sweepstakes Market
Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gaming’s acclaimed portfolio of slot games delivered to Blazesoft’s brands, enriching their offering and providing players with cutting-edge entertainment.
Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gaming’s innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.
As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolver’s top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoft’s mission to offer exceptional entertainment to its users in North America.
Ryan Lazarus, CEO of Revolver Gaming, commented:
“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”
Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”
The partnership underscores Revolver Gaming’s dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.
Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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