

Canada
“PlayMyWay” Launches at Encore Boston Harbor
The Massachusetts Gaming Commission (MGC) in partnership with Encore Boston Harbor (EBH) and GameSense launched “PlayMyWay,” a voluntary budgeting tool available on electronic games at EBH. PlayMyWay is designed to allow Wynn Rewards players the ability to monitor the amount of money they spend, and to support their decision to continue or stop play. PlayMyWay is an innovative budgeting tool currently available to patrons at Plainridge Park Casino, MGM Springfield and now accessible at EBH.
PlayMyWay is an optional benefit for Wynn Rewards players, which allows them the opportunity to personalize their play by setting a budget before they begin gambling.
“Encore Boston Harbor has collaborated with the Massachusetts Gaming Commission, the Massachusetts Council on Gaming and Health and GameSense, to develop responsible gaming strategies since day one,” said Jenny Holaday, president of Encore Boston Harbor. “PlayMyWay is a natural extension of those efforts, empowering our guests with new technology to proactively manage their playing decisions.”
PlayMyWay is intended to help players make decisions about gambling, allow them to monitor and understand their playing behavior in real time, and support their decisions. The PlayMyWay program is the latest tool added to MGC’s wide-ranging and unique responsible gaming framework known as GameSense.
“Providing players with all the necessary information and resources available will help them make well informed decisions about their gambling, including when to stop and how much to spend,” said Mark Vander Linden, MGC’s Director of Research and Responsible Gaming. “PlayMyWay supports informed player choice by giving people the opportunity to set a budget before they begin, and then reinforcing that decision through the gambling session. We’re thrilled that this tool is now available at each Massachusetts casino.”
Patrons at EBH can sign up for PlayMyWay by inserting their Wynn Rewards card into any slot machine, electronic game, or at the PlayMyWay Kiosk at the GameSense Info Center. Card holders will be prompted to choose a voluntarily daily, weekly and/or monthly budget to track their spending at EBH. Once enrolled, patrons will receive automatic notifications as they approach and reach the budget they set. If a player continues to play, notifications will be received at 25% intervals. This program is voluntary, and a player can un-enroll or adjust the budget at any time.
“Responsible gaming is always front of mind in all the work we do at the Massachusetts Gaming Commission, and PlayMyWay is another tool to help patrons keep their gambling safe and fun,” said MGC Chair Cathy Judd-Stein. “Encore Boston Harbor has embraced this program as a tool that can help their customers. The launch of PlayMyWay at Encore Boston Harbor marks a completion of the MGC’s goal of offering a uniform platform for slot machine players to set a budget and track their play at any Massachusetts casino.”
PlayMyWay was originally rolled out as a pilot program at Plainridge Park Casino in 2016 and recently at MGM Springfield in April 2022. Now a fixture at both properties, PlayMyWay currently has nearly 32,000 patrons enrolled between the two properties. PlayMyWay at EBH is a custom-designed application developed by IGT. The integrated play management software utilizes a simple, easy to understand interface that includes graphics to aid players.
Patrons who are interested in learning more about the program are encouraged to visit the GameSense Info Center inside EBH to talk with a GameSense Advisor about the program.
“For many, gambling can be a fun form of entertainment, but much like other fun activities, it’s easy to spend more time playing than originally intended – and as a result, exceed your entertainment budget,” said Marlene Warner, Executive Director for the Massachusetts Council on Gambling and Health. “PlayMyWay allows players to voluntarily pre-commit to a spending budget and then adds helpful transparency to their spending in real-time, empowering them to make informed and healthy choices.”
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
Canada
LuckyStart Casino Adds New Payment Method

LuckyStart Casino has announced the addition of a new payment method – Interac – available for all players in Canada, in order to make it easier for their customers to fund their account balance and cash out their winnings quickly.
The brand is aware of the popularity of this payment method amongst Canadian players, and hence, it has decided to add it and enable flexible deposit and withdrawal limits, in order to be considered as the best Interac casino in Canada, especially since the brand is also releasing Interac-exclusive bonuses and promotions.
Furthermore, LuckyStart has announced flexible limits for deposits and withdrawals, to make it easier for players to fund their account balance and cash out their winnings, offering instant approval and same-day processing, which are traits that LuckyStart believes are going to position it as the best Interac casino in Canada.
LuckyStart now supports Interac on the desktop and mobile website, offers exclusive bonuses for Interac bonuses, as well as instant withdrawals, and unrestricted access to their catalog of 5000+ real money games.
LuckyStart believes there is no better way to celebrate an accomplishment in the online gambling world than by launching new bonuses and promotions. That’s why the brand has released a new welcome bonus package for all players who deposit via Interac, as LuckyStart envisions becoming the best Interac casino in Canada.
This new welcome bonus package available for all Interact deposits rewards players with up to $4800 in free bonus money across their first 4 deposits, along with 400 Free Spins. When compared to the welcome packages offered by other Interact casinos, LuckyStart stands out with the biggest offer currently available.
The post LuckyStart Casino Adds New Payment Method appeared first on Gaming and Gambling Industry in the Americas.
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