Canada
SCIENTIFIC GAMES WILL ENTERTAIN TEXAS LOTTERY PLAYERS FOR ANOTHER DECADE WITH SCRATCH TICKET GAMES AND PROMOTIONS
Scientific Games announces the Texas Lottery will continue to entertain its players with the company’s world-leading scratch ticket games, licensed brands and innovative, custom promotions under a new contract that extends the successful partnership through 2034. Also included in the new contract is SCiQ, a ground-breaking lottery retail technology ecosystem from Scientific Games that improves in-store display and security for scratch tickets, and offers retailers inventory, marketing, accounting and operational efficiencies.
The new SCiQ units are scheduled to roll out beginning in 2023, providing the Texas Lottery with unprecedented access to real-time data and industry-leading analytics to optimize game portfolio management at locations where they are installed.
Gary Grief, Executive Director of the Texas Lottery, said, “Scientific Games’ products and promotions played an important role in the Texas Lottery achieving more than $6.73 billion in scratch ticket sales for fiscal year 2022. We look forward to partnering on more memorable player experiences together while bringing SCiQ to our retailers to advance the technology supporting our scratch ticket game sales.”
Scientific Games and the Texas Lottery have a long history of partnering on innovation, including the $5 MILLION VEGAS CHALLENGE, one of the lottery industry’s most successful second-chance promotions. The $5 MILLION VEGAS CHALLENGE has established strong brand equity in Texas over the past several years. The promotion was presented a total of three times, offering players the opportunity to win a trip to Las Vegas and up to $5 million at exclusive winners’ events produced by Scientific Games. Each time, the online promotion was tied to a family of Texas Lottery scratch ticket games sold at retail.
The Texas Lottery has also been a valued partner in Scientific Games’ multi-state Linked Games promotions, which the company has pioneered since 2007. Linked Games featuring licensed brands like JAMES BOND, WILLY WONKA and ROUTE 66 ROAD to $1,000,000 have proven to be very popular with Texas players.
John Schulz, President Americas & Global Instant Products for Scientific Games, said, “Scientific Games applauds the Texas Lottery for its ongoing vision in the retail and player entertainment experience, and in advancing the lottery retail environment. We will continue our long-standing support for the Texas Lottery’s mission to generate good cause funding with exciting brands and innovative games and promotions that Texas players love.”
Scientific Games has provided the Texas Lottery with scratch ticket games since the Lottery’s start-up in 1992, helping generate more than $35 billion in revenue for good causes in Texas, including education, veterans’ services and other vital state programs.
The company is the world’s largest instant games creator, producer and services provider in the world, with products generating more than 70% of global instant game retail sales. Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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