Canada
DraftKings Taps The Miz and Tony Hawk for its New Responsible Gaming Advertising Campaign: Practice Safe Bets
DraftKings Inc. (Nasdaq: DKNG) (“DraftKings” or the “Company”) today announced its newest responsible gaming initiative – the Practice Safe Bets advertising campaign – as the Company marks the American Gaming Association’s inaugural Responsible Gaming Education Month this September. Produced by DraftKings’ creative and media agency VaynerMedia, the campaign includes two commercials – the first featuring professional wrestler The Miz and the second featuring legendary skateboarder Tony Hawk – that emphasize the importance of engaging in responsible gaming, including setting limits on play by using the responsible gaming tools available on the DraftKings app. The spots will air in radio and TV markets across the U.S., as well as on DraftKings’ various social media channels.
“Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way,” said Stephanie Sherman, DraftKings Chief Marketing Officer. “We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.”
Inspired, in part, by the 1990s-era “The More You Know” public service announcements, the advertising spots are infused with retro costumes and backgrounds. In particular, Tony Hawk wears a helmet and kneepads, lending an analogy to the deposit and time limits available on the DraftKings app, while The Miz, clad in a metallic costume, exudes a “cool factor” and makes the point that it’s “cool to cool-off” from betting.
The Practice Safe Bets campaign further solidifies DraftKings’ track record of being a leader in the industry when it comes to responsible gaming marketing, as evidenced by, among other things, the Company’s promotion of its It’s More Fun When It’s For Fun responsible gaming tagline as part of its brand and marketing strategy, alongside the American Gaming Association’s Have A Game Plan. Bet Responsibly public service campaign.
Through the DraftKings S.E.R.V.E.S. corporate social responsibility program, standing for Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports, DraftKings’ focus is to foster responsible gaming and safer play through technology, staff training, education and resources for consumers, collaboration with not-for-profits and external stakeholders, and through the support of evidence-based research. DraftKings is proud to be the first U.S. gaming operator to offer financial support to all of the U.S. state councils and affiliates of the National Council on Problem Gambling through the State Council Funding Program.
During Responsible Gaming Education Month this September, DraftKings will also be offering a free-to-play pool, which will allow eligible customers to test their knowledge of responsible gaming and check their answers on the DraftKings online Safer Play Portal, available at dksaferplay.com. To learn more about DraftKings’ commitment to responsible gaming, please visit its Responsible Gaming page.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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