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NeoPollard Interactive Congratulates The New Hampshire Lottery On A Succesful FY 2022 In iLottery Sales

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NeoPollard Interactive LLC, jointly owned by Pollard Banknote Limited and NeoGames S.A., is pleased to congratulate the New Hampshire Lottery (“Lottery”) on its impressive iLottery sales growth in fiscal year (“FY”) 2022.

FY 2022 marks the fourth year of iLottery operations for the New Hampshire Lottery, boasting a remarkable 30% year-over-year growth in net gaming revenue to more than $36 million, and the introduction of a host of new and exciting products and games for its players. FY 2022 also saw the introduction of several new features, such as expedited withdrawal functionality to further enhance New Hampshire’s iLottery player experience. Expedited withdrawal enables players to receive their cashed-out winnings within an hour, demonstrating the Lottery’s responsiveness to player expectations in the eCommerce environment.

Over the past fiscal year, players throughout the state enjoyed playing their favorite draw-based games online, including Powerball®Mega Millions®, and Tri-State Gimme 5®. These online draw-based games now represent an impressive 21% of total draw-based games sales (for the same games offered at both retail and online) in New Hampshire.

In addition to online draw-based games, players can access the Lottery’s portfolio of fun and engaging e-Instant games from their web or mobile devices. In FY 2022, the Lottery successfully launched two multi-game progressive jackpot series, including top performing games from NPi’s Studio: VIP Ultra and Savanna Adventures. These launches introduced an innovative progressive jackpot capability that ties the jackpot to multiple e-Instant games, creating additional excitement and anticipation as the jackpot builds. The availability of the progressive jackpot series across all price points within a linked progressive jackpot game makes the jackpot accessible to a wide segment of the Lottery’s players.

Collaboration between the Lottery and NPi’s Ignite Player Marketing Team, a division of NPi’s Power Suite of iLottery Services, resulted in several engaging promotions, including an iLottery Birthday Promotion where players could receive a 100% cash match bonus, up to $200, when making a deposit using a unique promo code. Engaging promotions are a core component of driving New Hampshire iLottery performance across deposit, purchase, and retention indicators.

“We are thrilled about our successful fourth year of NH iLottery operations in the state of New Hampshire and we are looking forward to continuing to build momentum,” said Charlie McIntyre, Executive Director, New Hampshire Lottery. “The Lottery is dedicated to engaging with and meeting players’ needs where and when they want, from any device, and we look forward to working with NPi to continue improving player accessibility and convenience in order to drive success for years to come.”

“Our partnership with the New Hampshire Lottery has flourished yet again for the fourth consecutive year,” said Moti Malul, Co-CEO, NeoPollard Interactive. “We are excited to continue collaborating with the Lottery to support the Lottery’s goals to deliver best-in-class iLottery experiences to players anytime, anywhere.”

“We congratulate the New Hampshire Lottery on another impressive year in successfully utilizing iLottery to modernize the Lottery’s brand,” said Doug Pollard, Co-CEO, NeoPollard Interactive. “We share in the Lottery’s commitment to expanding revenue opportunities through successful programs like iLottery that we believe will aid in maximizing revenues for public education in the state.”

Since its inception in 1964, the New Hampshire Lottery has been dedicated to supporting education throughout the state. To date, the Lottery has contributed over $2.4 billion in revenue to schools in New Hampshire.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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