Canada
Mobile Sports Bettors Show Greater Resilience and Sensitivity to Economic Headwinds
In the midst of rising inflation and its impact on consumer personal savings rates, TransUnion (NYSE: TRU) conducted new research examining the financial status and behaviors of consumers who engage in mobile sports betting. The research found that more than half (54%) of mobile sports bettors earn high incomes—earning $100,000 or more—yet many are concerned about inflation and its impact on their ability to keep making credit payments in the future.
While the vast majority of mobile sports bettors appeared to be in good financial standing based on their incomes and savings, a higher percentage indicated they have trouble paying bills and are using short-term credit services, like payday loans compared to the total population. The research was conducted via an online survey of 2,739 adults in May 2022. A full report of the findings is available in the new “Consumer Pulse Online Sports Betting Study.”
“At face value, most of the consumers engaging in mobile sports betting can likely afford to do so,” said Declan Raines, head of U.S. Gaming at TransUnion. “At the same time, our findings demonstrate how important it is, especially during a time of economic uncertainty, that operators utilize comprehensive data to identify both resilient and distressed consumers. Doing so can help operators protect players and provide a safer experience to consumers engaged in regulated betting.”
Mobile sports bettors are well funded, mostly optimistic
One key trend derived from the report: mobile sports bettors are seeing increased incomes and are generally more optimistic than most consumers.
Mobile Sports Bettors More Optimistic About their Finances
| Total Population | Mobile Sports Bettors | |
| Income Increased Last Three Months | 32% | 67% |
| Expect Income to Increase Next Three Months | 45% | 71% |
| Optimistic About Household Finances Over Next 12 Months | 58% | 83% |
Mobile sports bettors are also more likely to be employed, with 89% currently employed vs. 81% of the total population. In addition, 22% of mobile sports bettors indicated they had changed jobs for higher compensation in the last three months, compared to 7% of the wider population.
Despite strong financial performance and general optimism, mobile sports bettors expressed concern over inflation and more are taking action to protect themselves financially to mitigate the costs. TransUnion’s analysis found mobile sports bettors are saving more money in emergency funds and paying down debt faster than the total population. In addition, they also increased their use of available credit and used retirement savings at higher rates than the total population.
The research also identified a positive correlation between consumer liquidity and the gambling industry’s performance at both the macro and state level. Given this established relationship, the current financial hedging behavior exhibited by mobile sports bettors could likely indicate a slowdown in the near future for the sports betting industry.
“Consumer liquidity was a critical component of this research,” said Raines. “Tracking it and its relationship to the industry’s performance can help operators understand how wider economic factors can impact share of wallet, lifetime player value and responsible gaming risk.”
More trouble paying bills
Another indicator of decreasing consumer liquidity is that 79% of mobile sports bettors were concerned about their ability to pay current bills and loans in full, compared to 52% of the total population. In addition, mobile sports bettors are using payday lending services at higher rates than the total population.
The report highlights the challenges operators face in identifying resilient or distressed consumers. Operators who rely solely on their first-party data are limiting their view of a player without the complete picture. Those who use more data sources are able to better monitor player stability and assess risky behavior leading to appropriate interventions, like cooling off periods, to help ensure sustainable play. Operators are at a significant advantage for enhancing responsible gaming practices when they leverage third-party data as is common in other global markets like the U.K.
“The obvious benefit of a robust responsible gaming strategy is helping to keep players out of financial trouble, improving brand loyalty and ensuring sustainable revenue,” said Raines. “Beyond that, it also demonstrates proactive efforts that improve public sentiment toward the industry overall, which is necessary if the market wants to see increased support for state access across sportsbook and online casino products.”
Impact on credit health
Mobile sports bettors, especially those concerned about paying bills in full or who have bills already past due, should be mindful of their credit health. “Payment history and credit utilization rate, a measure of how much of available credit someone is using compared to their total credit limit, are two of the major credit scoring factors,” said Margaret Poe, head of consumer credit education at TransUnion. “Missing payments and running up credit balances can have a severe, negative impact on a consumer’s credit score.”
Many mobile sports betting websites and apps allow deposits using credit cards, a high-interest form of revolving credit, so it’s imperative for sports bettors to understand how to gamble responsibly and practice healthy credit habits to ensure their financial well-being is not negatively impacted.
For more information about the research, read the “Consumer Pulse Online Sports Betting Study.”
RESEARCH METHODOLOGY
This online survey of 2,739 adults was conducted May 12–19, 2022 by TransUnion in partnership with third-party research provider, Dynata. Adults 18 years of age and older residing in the United States were surveyed using an online research panel method across a combination of desktop, mobile and tablet devices. Survey questions were administered in English. All states are represented in the study survey responses. To ensure general population sample representativeness across United States resident demographics, the survey included quotas to balance responses to the census statistics on the dimensions of age, gender, household income, race and region. Generations are defined as follows: Gen Z, born 1995–2004; Millennials, born 1980–1994; Gen X, born 1965–1979; and Baby Boomers, born 1944–1964. These research results are unweighted and statistically significant at a 95% confidence level within ±1.87 percentage points based on calculated error margin.
BetConstruct
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
“We are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“We look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,” Anfinson added.
“We celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,” said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: “This measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.”
“Acquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,” said Ian Simpson, Chief Executive Officer of PDG.
The post Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria appeared first on Gaming and Gambling Industry in the Americas.
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
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