Canada
Salsa Technology set to play major role at CGS Brasil 2022
Salsa Technology is set to play a major role at CGS Brasil 2022 which takes place between 12th – 13th September 2022.
The conference is being held in Florianópolis and it will be the first in-person edition following the pandemic.
Salsa will be out in force as a large part of the team is based in the capital of Santa Catarina, which is widely recognised as the ‘Brazilian Silicon Valley’.
Salsa Technology’s Lead Account Manager, Camila Alves, was born and raised in Floriapa and will be leading the company’s commercial strategy during the event.
“It brings me great pleasure to see other capitals within Brasil become more involved with iGaming. An event like this emphasises our belief in the importance of bringing players in the sector closer to a diverse audience,” said Camila Alves.
Salsa are exhibiting its leading LatAm-ready iGaming solution on stand #23 where several highly experienced staff will be on hand to share more about the gaming platform, Salsa Omni, and content aggregator Salsa Gator, which has the largest library of LatAm focused games in the region, among other solutions.
“Our Latin American DNA and absolute focus on localisation gives us the necessary authority to help our customers and partners to expand or establish successful businesses in the region”, highlights Salsa’s Head of Marketing & Communication, Eliane Nunes.
In addition to bringing a complete team of experts to the exhibition floor, Salsa will be very involved with the content agenda on September 12th afternoon where the conference is open to the public.
“Entering the Market: Steps to enter the Brazilian market”. This is the main panel theme that will feature Salsa’s Lead Account Manager, Camila Alves, who, alongside Pay4Fun’s Business Development Manager, Camilla Carvalho, will share insight on the importance of choosing the right platform and game content, payment methods, as well as the adoption of a localised strategy for the success of the operation.
In another session, Salsa’s Head of Marketing and Communication will participate in a chat with the editor of BNL Data and president of the Instituto Brasileiro Jogo Legal, Magnho José, on “Communication and Advertising in the Gaming Sector”. Specialised media, social media, B2B x B2C communication and reputation building are some of the topics that will be addressed.
On the morning of September 12th the program will be exclusively open to delegates and guests. There will be panels covering topics such as the potential of the Brazilian market, the paths for gaming regulation in the country and the real status of Sports Betting in Brazil.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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