Canada
Parimatch Named Exclusive Betting Sponsor for Champion of Champions Tour Brazil Broadcasts
GRID announces Parimatch as the official betting sponsor of the Brazilian Champion of Champions Tour broadcast for the competition’s duration.
The sponsorship will see Parimatch supporting all Brazilian broadcasts of the Champion of Champions Tour, jointly expanding the CCT outreach and engagement in South America while promoting Parimatch within the region. The regional broadcasts shall be produced by CCT partner BTSBrasilTV, who will additionally leverage the potential of the entire Tour’s content portfolio, including all Online cups, all Studio LANs, and the CCT Finals in 2024. The partnership aims to create engaging experiences for CCT viewers through Parimatch’s products for the Brazil CS:GO scene.
The first South America Online Series is approaching the Playoffs, starting August 25, and will see teams such as 00Nation competing for the $25,000 prize. The total prize pool for the region is $400,000, split between the 8 Online Series ($200,000) and the 2 Studio Finals that follow ($200,000). BTSBrasilTV holds broadcasting rights throughout the regional stages of the Tour, and shall retain those rights during the 2024 Arena LAN Finals. BTSBrasilTV is one of the largest independent studios in Latin America, which specializes in esports coverage and casting to a global audience.
“Working with Parimatch is a great opportunity as they truly understand the growing impact and further potential of the esports industry. We aim to establish partnerships that drive growth to create a fruitful experience for CCT players and viewers alike. At GRID, we feel that Parimatch shares the value of prioritizing fan engagement with the CS:GO, and greater esports community,” said Mikael Westerling, Chief Sales Officer at GRID.
“Brazil is a new market of operations for Parimatch. We see great value in partnering with GRID – one of the strongest players in the global esports market that deeply understands data, integrity, and the gaming community. It is not our first brands’ collaboration, and I think it will be as successful as all the previous ones, based on shared values and determination for the best results.” – shared Dmitry Belianin, CCO, of the PMI service company, engaged in the development and implementation of the expansion strategy for the Parimatch brand and GRID. – I am sure that our first steps accompanied by the best of the best will set the stage for an extraordinary journey.”
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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