

Canada
The role of tech in compliance
The development of tech is an important part of compliance, and Compliable is at the forefront of recent advances and how it can aid regulators. Compliable’s CEO, Chris Oltyan, discusses upcoming enhancements to the Compliable platform from a tech perspective
The gambling industry is heavily reliant on tech in product development, is tech however being underutilised from a compliance point of view and what pitfalls can be avoided by tech?
Useful technology takes time and expertise to build, and we are really seeing the first wave of solutions hitting the market now. We needed experts to know how to deal with the new realities of compliance in a fast-moving multi-jurisdictional setting, and then tech entrepreneurs to deliver solutions with those experts. After all, you can’t use tech to solve problems unless you really understand the problems you are trying to solve. The problems best suited for technology to solve are things that humans must do over and over again, in a painfully repetitive process. In particular, if you look at the evolution of most tech tools, it starts with creating a manual process to manage a task, and usually ends with a complicated spreadsheet that someone will invariably forget to update. This then leads to outsourcing to a company that will use software to keep track of all the details. Filling out forms is a great example of a place where a repetitive but high value task can cause serious issues if it is done wrong. There are always exceptions, but if 90% of things are automated it frees up the workforce to deal with the difficult stuff.
Are regulators exploring tech advancements enough and is there more the industry can do to support regulators, especially with the fast evolution of online gambling regulation in the US?
The short answer is no, but that is unfair to the regulators. Regulators are often given incredibly tight timelines to go live with igaming and sports betting, and that doesn’t afford great options for exploring the incredibly vast world of technology. Add to that the fact that few industry specific technological solutions exist and it’s no surprise that a regulator moves forward with whatever they have on hand. The industry can absolutely help regulators solve these problems. Industry associations IAGA and IAGR helped to establish the Multi-Jurisdictional Personal History Disclosure Form (MJPHD) but developing additional standards could really help the adoption of practices that would allow technology to be used more broadly in the space. I’m not even talking about getting jurisdictions to agree on standard forms or naming as finding ways for states to adopt standards around digital fingerprints could dramatically improve efficiency for the entire industry. Also, I think the industry must be sensitive to the fact that regulators are often tied to their respective legislation. Finding ways for states to have both flexibility and security is hard with new technologies, but we should be working collectively as an industry to find ways and define standards that meet everyone’s needs.
Is there a danger of relying too much on tech as legislation and regulation further advances?
There have definitely been cases where an early technology seemed like a slam dunk but ended up causing problems because it got locked into the official regulatory framework. To avoid this, adopting industry wide standards for tech implementations allows healthy competition while still providing an optimized path forward. If every regulator adopts different technologies to enforce compliance, the burden to the industry to support and accommodate every one of those platforms becomes untenable.
Compliable started off offering a module to license customer support and engineering staff, with the offering now being expanded to include business entities, executives, and board members. Where have the challenges been in building your platform?
The hardest part of developing our platform was simply all the variance in what the regulators ask for. Getting a computer to fill out forms isn’t hard. The complicated part is getting something that can recognize the hundreds of questions regulators ask, figure out the commonalities, capture that data elegantly, and intelligently use it to fill in forms so we can collect data once and then allow that to be used across a wide set of jurisdictions. Now that we have that in place it’s just rolling out new features every couple of days. There is such a clear direction we have from our customers that our roadmap pretty much plans itself, and we just try to keep up with the demand.
What else can we expect from Compliable going forward?
Licensing compliance doesn’t stop with filling out a form and our goal is to make the entire process as easy as possible for our customers. There are so many things that a company needs to track on compliance that can dramatically impact their business so licences shouldn’t be the thing that takes up all their time. From onboarding new employees and directors, to applying for new jurisdictions, to tracking renewals, to submitting electronically to a regulator so you don’t have to print out a small forest worth of applications, we believe we can provide automation across the entire chain. Also, expect us to continue to have new jurisdictions supported on the platform within days of the forms being published, because the industry doesn’t seem to be slowing down its expansion across the US anytime soon.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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