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European Gaming Congress 2024

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The role of tech in compliance

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The development of tech is an important part of compliance, and Compliable is at the forefront of recent advances and how it can aid regulators. Compliable’s CEO, Chris Oltyan, discusses upcoming enhancements to the Compliable platform from a tech perspective

The gambling industry is heavily reliant on tech in product development, is tech however being underutilised from a compliance point of view and what pitfalls can be avoided by tech?

Useful technology takes time and expertise to build, and we are really seeing the first wave of solutions hitting the market now. We needed experts to know how to deal with the new realities of compliance in a fast-moving multi-jurisdictional setting, and then tech entrepreneurs to deliver solutions with those experts. After all, you can’t use tech to solve problems unless you really understand the problems you are trying to solve. The problems best suited for technology to solve are things that humans must do over and over again, in a painfully repetitive process. In particular, if you look at the evolution of most tech tools, it starts with creating a manual process to manage a task, and usually ends with a complicated spreadsheet that someone will invariably forget to update. This then leads to outsourcing to a company that will use software to keep track of all the details. Filling out forms is a great example of a place where a repetitive but high value task can cause serious issues if it is done wrong. There are always exceptions, but if 90% of things are automated it frees up the workforce to deal with the difficult stuff.

Are regulators exploring tech advancements enough and is there more the industry can do to support regulators, especially with the fast evolution of online gambling regulation in the US?

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The short answer is no, but that is unfair to the regulators. Regulators are often given incredibly tight timelines to go live with igaming and sports betting, and that doesn’t afford great options for exploring the incredibly vast world of technology. Add to that the fact that few industry specific technological solutions exist and it’s no surprise that a regulator moves forward with whatever they have on hand. The industry can absolutely help regulators solve these problems. Industry associations IAGA and IAGR helped to establish the Multi-Jurisdictional Personal History Disclosure Form (MJPHD) but developing additional standards could really help the adoption of practices that would allow technology to be used more broadly in the space. I’m not even talking about getting jurisdictions to agree on standard forms or naming as finding ways for states to adopt standards around digital fingerprints could dramatically improve efficiency for the entire industry. Also, I think the industry must be sensitive to the fact that regulators are often tied to their respective legislation. Finding ways for states to have both flexibility and security is hard with new technologies, but we should be working collectively as an industry to find ways and define standards that meet everyone’s needs.

Is there a danger of relying too much on tech as legislation and regulation further advances?

There have definitely been cases where an early technology seemed like a slam dunk but ended up causing problems because it got locked into the official regulatory framework. To avoid this, adopting industry wide standards for tech implementations allows healthy competition while still providing an optimized path forward. If every regulator adopts different technologies to enforce compliance, the burden to the industry to support and accommodate every one of those platforms becomes untenable.

Compliable started off offering a module to license customer support and engineering staff, with the offering now being expanded to include business entities, executives, and board members. Where have the challenges been in building your platform?

The hardest part of developing our platform was simply all the variance in what the regulators ask for. Getting a computer to fill out forms isn’t hard. The complicated part is getting something that can recognize the hundreds of questions regulators ask, figure out the commonalities, capture that data elegantly, and intelligently use it to fill in forms so we can collect data once and then allow that to be used across a wide set of jurisdictions. Now that we have that in place it’s just rolling out new features every couple of days. There is such a clear direction we have from our customers that our roadmap pretty much plans itself, and we just try to keep up with the demand.

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What else can we expect from Compliable going forward?

Licensing compliance doesn’t stop with filling out a form and our goal is to make the entire process as easy as possible for our customers. There are so many things that a company needs to track on compliance that can dramatically impact their business so licences shouldn’t be the thing that takes up all their time. From onboarding new employees and directors, to applying for new jurisdictions, to tracking renewals, to submitting electronically to a regulator so you don’t have to print out a small forest worth of applications, we believe we can provide automation across the entire chain. Also, expect us to continue to have new jurisdictions supported on the platform within days of the forms being published, because the industry doesn’t seem to be slowing down its expansion across the US anytime soon.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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