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European Gaming Congress 2024

Argentina

Kambi Group plc signs partnership with Ondiss platform to exclusively power a group of operators in Argentina

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New agreement will see Kambi expand its Latin American footprint with launches in additional Argentinian provinces with BetWarrior, Casino Magic and Casino Club brands

Kambi Group plc, the world’s trusted sports betting supplier, has entered into a multi-year agreement with player account management platform Ondiss which enables Kambi to provide its market-leading sportsbook to at least three operators on an exclusive basis in Argentina.

The new agreement will see Kambi offer its award-winning sportsbook technology and services to BetWarrior, Casino Magic and Casino Club as well as potentially other operators which are part of Ondiss’ network throughout Argentina, increasing Kambi’s presence in the country from three provinces today to as many as 10 over the coming months.

The multi-channel partnership enables Kambi to further expand its footprint in the fast-growing Latin American market by expanding into provinces such as Córdoba, the second-most populous in Argentina, as well as in provinces where the regulatory framework provides the local operator with exclusivity.

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Kambi previously launched with Casino Magic in Neuquén province in Q1 2021, while Kambi also went live in Argentina with BetWarrior in Q4 2021, in turn becoming the first sportsbook provider to operate in both Buenos Aires City and Buenos Aires Province post regulation.

Casino Club, which Kambi will partner with for the first time, operates several on-property casino venues throughout Argentina and will launch with a Kambi-powered sportsbook in Misiones province later this year.

Kristian Nylén, Kambi CEO and Co-Founder, said: “The Latin American market continues to hold great promise for Kambi, so I am delighted to sign this exclusive agreement with Ondiss to support these visionary operators across Argentina.

“BetWarrior and Casino Magic have proven fantastic partners for Kambi since going live and we look forward to working with the two brands, as well as Casino Club, even more closely as they look to build on their already strong position in the market.”

Santiago Gándara, BetWarrior Chief Marketing Officer, said: “This new agreement strengthens the successful relationship we have shared with Kambi since the launch of BetWarrior and will empower us to continue reinforcing our leadership in Argentina through the different brands and products that we operate together.”

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Argentina

Belatra expands Argentinian presence with City Center Online collaboration

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Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.

City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.

Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”

City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”

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Argentina

RubyPlay partners with BetWarrior to amplify growth in Argentina

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RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.

The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.

The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.

Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.

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BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.

“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”

Santiago Gándara, Marketing Director at BetWarrior, added: RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.

“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”

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Play’n GO breaks new ground with entrance into third Argentinian province

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Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market

Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.

Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.

This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.

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This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”

Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”

Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.

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