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Canada

GAMBLESS H1 UPDATE

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Below a brief overview of the most significant updates during the first half of 2022.

Summary:

  • App Downloads: Growth of American Userbase
  • Resources: Gambless – Mindspa Health integration
  • Validation: Research and Studies
  • Trends: Digital Health Attitude

 

Growth of American Userbase

Gambless continues to be problem gamblers’ go-to mobile app for support also in 2022. The app ranks #1 for “gambling addiction” and related searches on Google Play in most countries, including the USA, UK, Canada, Australia, Italy, and many others. Hence, it is able to capture most of the user-led organic demand for help – even without referrals from other organizations.

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In recent months, Gambless has seen an increase of downloads from the United States. Last year, U.S. based problem gamblers registered on the app were 28% of all English speakers, however, their share jumped to 35% in 2022. The main cause for this growth might be the increased popularity and continued legalization of online gambling in the States; those who gamble online are more prone to searching for digital support tools.

Gambless continued to ask its users where they gamble or used to gamble most frequently, and the operators that make the top the lists in 2022 so far are: DraftKings (US), Ladbrokes Coral (UK), and Snai (Italy).

 

Mindspa Health Integration

Taking a mental health test is one of the quickest and easiest ways to determine whether someone is experiencing symptoms of a mental health condition. This is particularly relevant for a condition characterized by low awareness and a strong stigma attached to it, such as gambling addiction.

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Striving to further increase its reach, Gambless has now achieved higher integration with Mindspa Health. That means that from now on, Mindspa users will be able to take – among other tests – also a ‘Problem Gambling’ self-assessment, after which they will be redirected to Gambless resources if deemed at risk. With over 1 million registered users and hundreds of thousands monthly readers on its blogs and social media, Mindspa has been ranked among the top 5 mental health apps in Europe by Apple in 2021.

This integration will ensure greater awareness on the topic, while contributing to our mission of tackling gambling addiction with a holistic mental health approach.

 

Health Care Trends & Research

It is paramount that digital support tools are built to the highest standards. Thanks to the appreciative emails and messages we receive regularly from users, here at Gambless we are cognizant of the tremendous impact these resources can have on the most vulnerable individuals.

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Digital health is particularly important for highly stigmatized conditions, such as addictive disorders and pathological gambling, and it will play an even greater role in the future. In the UK, 62% of people surveyed by independent organisation ORCHA agreed that it’s vital to consider new ways to manage our health, including using high-quality health apps. Moreover, 83% of people who have used a health app said they found it helpful in improving their health and wellbeing.

In the past months, Gambless and Mindspa have been the subjects of several studies and research papers. A review of Gambless was included in the paper: “Gambling digital tools: Promising practices & future opportunities” by the Canadian Responsible Gambling Council. While the chatbot feature from Mindspa (available also on Gambless) was reviewed in two research papers: “A review of mobile chatbot apps for anxiety and depression and their self-care features” and “Health-focused conversational agents in person-centered care: a review of apps”. Both papers highlighted promising results regarding the acceptability of healthbots for mental health, with Mindspa receiving the highest rating (4.9/5) among the studied apps.

 

Final Notes

Lastly, as of July 2022 Gambless therapeutic courses are no longer free (all the other app features remain free). This decision was not taken lightly, and those who take a self-assessment test and are deemed at risk of gambling addiction will still be able to access our ‘Problem Gambling’ programs at a discount price, now set at a symbolic $9.99 –which is 1¢ lower than the minimum deposit amount on the average gambling site.

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The change comes after 2 years during which access codes to our therapeutic courses were distributed for free to thousands of individuals in need, despite a lack of interest in our efforts shown by regulators, operators and grant-making organisations.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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