Connect with us

Canada

PlayUp Limited Announces Exploration of Strategic Alternatives

Published

on

 

PlayUp Limited, a leading sports betting and iGaming technology company, has announced that it is working through completion of the certification process by GLI and, therefore, is closing in on approval to launch its proprietary Betting, Entertainment, and Sports Technology Platform (BEST) in the US markets.

As a next-generation entertainment and technology company offering online sports betting and iGaming in the US and online betting, Daily Fantasy Sports, and eSports throughout Australia, PlayUp has developed BEST to be a highly scalable and robust online betting platform that provides an integrated product experience. The BEST platform will allow users to have a single account, single wallet, and single app in the US or Australia to make bets across all supported betting products. All BEST intellectual property is self-developed and owned by PlayUp.

PlayUp is already live in the US (New Jersey and Colorado with sports betting and across more than 25 States with Slots+) and has positioned itself for growth by capitalizing on its experience as an Australian operator since 2017 and having strong market access in the US (11 online sports betting and/or iGaming market access agreements across 8 states). PlayUp has also assembled an experienced in-house risk management team that trades all US and Australian sports, as well as racing.

Additionally, PlayUp’s Board of Directors has initiated a process to evaluate strategic alternatives. As part of this process, PlayUp intends to consider a full range of alternatives, including strategic partnerships, a sale of the company, or other possible transactions. Innovation Capital LLC has been retained as its exclusive financial advisor to assist with the strategic review process.

Continue Reading
Advertisement

Alex Malchenko Head of Sales at Evoplay

Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

Published

on

evoplay-strengthens-ontario-presence-in-partnership-with-caesars-entertainment

 

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

The post Evoplay strengthens Ontario presence in partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Canada

iGaming Ontario Appoints Joseph Hillier as its New President and CEO

Published

on

igaming-ontario-appoints-joseph-hillier-as-its-new-president-and-ceo

 

The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.

Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.

The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.

The post iGaming Ontario Appoints Joseph Hillier as its New President and CEO appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Blanka Homor Sales Director at Playson

Playson strengthens Ontario foothold with Casino Time integration

Published

on

playson-strengthens-ontario-foothold-with-casino-time-integration

 

Partnership accelerates supplier’s continued expansion across North America

 Playson, the accomplished digital entertainment supplier, has bolstered its presence in Canada after securing a new partnership with Casino Time, one of Ontario’s fastest growing regulated operators.

Casino Time will benefit from Playson’s comprehensive Hold and Win portfolio, which consistently features among the supplier’s top-performing titles released to market.

Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and Diamonds Power: Hold and Win are among the releases now available to the Casino Time player base, courtesy of a seamless integration via Light & Wonder’s aggregation platform.

Renowned for its retail presence across Ontario, Casino Time has successfully bridged the gap between physical and digital gaming since entering the province’s regulated iGaming market in 2024. Its online offering is set to reach new heights with the addition of Playson’s titles, which offer immersive gameplay and captivating visuals that are proven to increase player retention and satisfaction.

The latest agreement coincides with a significant period of growth in North America for Playson, underlining its long-term vision of expanding its market share in regulated territories with key operators.

Blanka Homor, Sales Director at Playson, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.

“Casino Time’s online expansion continues to soar and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”

Jeffrey Holmes, Chief Operating Officer at Casino Time, said: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment. Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library.

“This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”

The post Playson strengthens Ontario foothold with Casino Time integration appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending