Canada
CTP and Square in the Air Launch ‘Chalk + Dog Communications’
Sports wagering-focused agency to focus on expanding North American market, integrate their collective international industry experience, expertise
Sports, betting and gaming communications agency Square in the Air has entered into a joint venture with integrated marketing agency CTP to launch a new agency aimed primarily at the burgeoning sports betting and igaming sector in North America.
Chalk + Dog Communications, which officially launches today, offers a range of services to B2B and B2C companies, including PR, sponsorship activation, social media, paid media, brand strategy, creative production, design, digital marketing, branding and analytics. The agency already has two active clients in Tally Technology and Huddle Tech.
Square in the Air was founded in 2006 as a boutique sports, betting and gaming PR and marketing agency and has grown to a 40-plus team with clients all over the world. CTP, a 50-person agency based in Boston, was founded in 1996 and manages marketing, advertising and communications programs for a range of sports and betting clients including the Boston Red Sox, TVG, Breeders’ Cup, and many others.
Chalk + Dog Communications is headed up by Square in the Air Director Ben Cleminson and CTP SVP Public Relations Todd Graff, with support from both agencies’ full service creative and communications teams. In addition, Jeremy Balan, formerly a reporter at Sports Handle, Bloodhorse and other publications, is joining CTP as a public relations account supervisor later this month as part of the Chalk + Dog team.
Commenting on the new venture, Square in the Air Managing Director, Bill Esdaile, said: “We’ve been considering the best way for Square in the Air to fully enter the U.S. market for some time. We have a number of clients in North America, but we’ve never had people on the ground.
“When we first met CTP, it quickly became clear that they were the perfect partner for us to launch this joint venture with. Like us, they are passionate about sports, betting and gaming, they have a fantastic book of clients and some really talented people.
“The combined expertise, knowledge, passion and commitment of both agencies is a powerful proposition and Chalk + Dog is here to help companies big and small achieve their communications and marketing goals in what is a hugely exciting market.”
Chip Tuttle, CTP Partner, added: “We’ve increasingly been working in the sports wagering space over the last few years, developing a deep understanding of the opportunities and obstacles that brands face, so we’re very excited to launch Chalk + Dog.
“Square in the Air is an ideal partner for this venture given the firm’s trusted leadership, expertise and track record of helping clients in the wagering and gaming sectors. We’re excited about the opportunities as sports betting, online wagering, and related businesses continue to grow in North America.”
The name Chalk + Dog evokes both the favorite and the underdog in betting parlance. A full website will be live at www.chalkanddog.com in the coming weeks.
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Canada
Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
Canada
Revolver Gaming Partners with Blazesoft to Expand in the Social Sweepstakes Market
Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gaming’s acclaimed portfolio of slot games delivered to Blazesoft’s brands, enriching their offering and providing players with cutting-edge entertainment.
Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gaming’s innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.
As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolver’s top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoft’s mission to offer exceptional entertainment to its users in North America.
Ryan Lazarus, CEO of Revolver Gaming, commented:
“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”
Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”
The partnership underscores Revolver Gaming’s dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.
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