Canada
THE OPEN CHAMPIONSHIP RETURNS TO THE OLD COURSE AT ST ANDREWS FOR THE 150TH EDITION
Rory McIlroy is installed as the favorite to win the final major of 2022 and the last
top field golf may see for the foreseeable future, according to TheLines.com
After top-10 finishes in the first three majors of 2022, Rory McIlroy has
claimed favorite status heading into the 150th U.S. Open, being played at the
birthplace of golf, the Old Course in St. Andrews, Scotland, according to TheLines,
which tracks odds in the U.S. regulated sports betting market.
A consensus of the nation’s largest legal online sportsbooks — including DraftKings,
FanDuel, and BetMGM — places McIlroy at +1000 to win the Open Championship
outright, meaning bettors would win $1,000 for every $100 wagered. Xander
Schauffele, who won last week at the Scottish Open and who is looking for that
elusive first major, is next on the favorites list at a consensus +1400. World No. 1-
ranked player Scottie Scheffler is part of a trio at +1600 to open the week along with
Jon Rahm and Jordan Spieth. U.S. Open champion Matthew Fitzpatrick is next at
+1800 with PGA Champion Justin Thomas at +2000.
McIlroy, the 33-year-old Northern Irishman, is looking for his fifth career major title
and his first since 2014. His game is in strong form, with top-10 finishes in each major
this year and a win at the RBC Canadian Open last month.
This is the 29th time the Open has been contested at the Old Course. Past winners at
this course in the field this week includes John Daly, Zach Johnson, Louis Oosthuizen
and, of course, Tiger Woods, who won here in 2000 and 2005.
Woods skipped last month’s U.S. Open to give his body a chance to recuperate ahead
of the Open Championship. The aging superstar is 17 months removed from a car
accident that caused multiple leg injuries. He is listed at a consensus +6500 to open
the week.
The Old Course features wide fairways, a number of large double-greens and 14 par-4s
on the 7,305-yard out-and-back track. Firm conditions should lead to the course
playing much shorter than the listed yardage in calm conditions. But weather is the
great equalizer and winds and rains are possible later in the week.
“This is one of the strongest fields we’ve seen with 50 of the top 51 players set to tee
it up this week,” said Brett Collson, lead analyst at TheLines.com. “With a strong
field and a course that could be carved up by longer players if the weather stays
down, bettors will keep a sharp eye on how the forecast develops over the week.”
This may be the last top field professional golf will see for sometime. Players on the
LIV Golf, the Saudi Arabian-backed breakaway tour that has dominated headlines this
year can no longer accrue Official World Golf Ranking points outside of the major
tournaments. That makes it fair to consider that this might be the last major
championship that includes such a deep list of the best golfers in the world.
Consensus odds for the 10 favorites ahead of this year’s British Open, as of Monday,
June 11:
● Rory McIlroy (+1000)
● Xander Schauffele (+1400)
● Jon Rahm (+1600)
● Scottie Scheffler (+1600)
● Jordan Spieth (+1600)
● Matthew Fitzpatrick (+1800)
● Justin Thomas (+2000)
● Shane Lowry (+2200)
● Cameron Smith (+2600)
● Patrick Cantlay (+2200)
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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