

Canada
MediaTroopers Secures Maryland License
MediaTroopers, the pioneering digital marketing agency specializing in online sports betting and casino, announced this week that it received its Maryland license and is planning to launch activities in the Old Line State. Approved by the Maryland Lottery and Gaming Control Agency, MediaTroopers is now able to offer its decades of combined expertise and top-quality sports betting and casino services to avid bettors in the state.
MediaTroopers’s Maryland Casinos/Sports Wagering Vendor License
MediaTroopers has established itself as a leading publisher in the sports betting, casino, poker, and iGaming US regulated markets. Similarly, the company is also an innovative agency in many newly legalized states.
MediaTroopers is licensed in 10 US states that require a license, and the company operates in a total of 19 states where online gambling is legal, and in Washington DC. MediaTroopers recently also launched its regulated Canadian operations in Ontario. Like many of its US states, Canada has been proven a roaring success with sports bettors looking for legal, safe betting.
MediaTroopers’ current operating grounds include several of Maryland’s close neighbours. The company has seen success in states like Pennsylvania, New Jersey, and Virginia. Therefore, by bringing its quality marketing services to Maryland, the company can reach a brand new audience base and deliver up-to-date news on all things sports betting and online gambling.
Sam Segal, the CEO of MediaTroopers, noted, “We are beyond thrilled to have received a Casinos/Sports Wagering Vendor License with the Maryland Lottery and Gaming Control Agency. While we already hold valid licensing and regulation in over a dozen US states, adding Maryland to our substantial portfolio enables us to continue providing our pioneering services to the Mid-Atlantic region of the US.”
MediaTroopers have grown exponentially, more than doubling the number of US states it is operational in over the past year. After being like in 7 states at the end of 2020, the prominent affiliate company is now active in over 16 US states, with Maryland following close behind. This solid expansion has been made possible thanks to MediaTroopers being one of the first companies to obtain licenses and enter new states as soon as they go live.
Exciting Time For Old Line State Bettors
Maryland welcomed its first retail sportsbooks back in December 2021, but the state is yet to launch its online sports betting market. Yet, online betting may come to the state much sooner than you think. John Martin, the Maryland Lottery and Gaming Control Agency director, stated that online sports betting will launch in the fall of 2022, just in time for the 2022 NFL season.
Nonetheless, Old Line State bettors will likely have a vast number of sportsbook operators available in the future, as Maryland’s legislation allows up to 60 mobile licenses.
Notable newcomers to Maryland’s betting market may include Barstool Sportsbook, whose parent company (Penn National) acquired a land-based casino in the state in 2020. Ultimately, this would pave the way for an online Barstool sports betting platform in MD. Furthermore, both FanDuel and DraftKings offered significant financial backing to efforts supporting the legalization of sports betting in Maryland in 2020. Therefore, we will likely see both brands launch online operations in the state.
MediaTroopers already has a strong portfolio of dozens of leading US gambling operators and sportsbooks under its belt, including DraftKings, FanDuel, PointsBet, Unibet, and more. As such, thanks to the marketing agency’s long-standing partnerships with the country’s biggest brands, MediaTroopers can promote its partners in MD once legal online betting goes live.
The Future of Maryland Sports Betting
When asked about the future potential of the state, Segal continued, “With the potential for up to 60 mobile betting operators to gain a license in Maryland, the state has the possibility to become one of the US’ most significant online betting markets.”
“Ultimately, Maryland is a state we here at MediaTroopers are really looking forward to working in,” Segal added. “We highly anticipate bringing Maryland bettors even more fun and excitement with legal, safe, and responsible sports betting.”
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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