Canada
LIV GOLF IS HERE, BUT CAN YOU BET ON IT?
The biggest off-course news in professional golf came this week with the official launch of the LIV Golf Tour and the defections from the PGA Tour of stars Dustin Johnson, Phil Mickleson and others, but betting on the upstart venture in the United States is an easy proposition, according to TheLines, which tracks odds in the U.S. regulated sports betting market.
With the first event of LIV Golf’s debut tournament in London underway, legal wagering on the event is limited in the United States despite legal wagering available on PGA Tour events, like this week’s RBC’s Canadian Open. So what’s the difference and why isn’t wagering widely available on LIV golf? It comes down to regulation.
Up until very recently, LIV Golf didn’t have a governing body or an integrity policy, and regulators need to see both when asked to approve wagering. As a result, many books were reluctant to even ask.
As of Wednesday, ahead of Thursday’s debut for the new league, FanDuel was only approved in three states for LIV Golf betting and as a result, the operator chose not to post any odds for the first event. BetMGM had approval in more states but also did not offer odds.
DraftKings was approved in Illinois, Oregon, Ontario, Connecticut, Arizona, and Wyoming. BetRivers/PlaySugarHouse only had wagering available for LIV Golf in Connecticut and Ontario for both traditional golf markets and winner of the four-man team format.
“Sportsbooks couldn’t even provide proper notice to sports betting regulators to approve LIV golf because the new tour was still getting its golf operations organized at the last minute,” said Stephen Andress, managing editor of TheLines. “Asking regulators to allow odds was pointless until LIV established a governing body and an integrity policy.”
Integrity has another meaning for some when it comes to this new threat to the PGA Tour. It is financed by the Saudi Public Investment Fund.
LIV Golf, led by former star Greg Norman, has received plenty of criticism for sportwashing – using hundreds of millions of dollars to lure players to play in the tour in an attempt to clean up the country’s tarnished reputation on human rights. In comments related to the killing of journalist Jamal Khashoggi, Norman said, “we all make mistakes.”
Mickelson, who removed himself from the public eye months ago after his comments related to the PGA Tour and LIV Golf became public, committed to LIV Golf this week and reportedly will be paid $200 million. Johnson is set to earn more than $100 million guaranteed from LIV Golf.
The PGA Tour announced Thursday that all players committed to LIV Golf have been suspended from further competition. But Johnson, Mickelson, Sergio Garcia and others who have bolted for the new circuit will be eligible to play in next week’s U.S. Open as the major championship is conducted by the United States Golf Association, not the PGA Tour.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Week 46/2024 slot games releases
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