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LIV GOLF IS HERE, BUT CAN YOU BET ON IT?

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The biggest off-course news in professional golf came this week with the official launch of the LIV Golf Tour and the defections from the PGA Tour of stars Dustin Johnson, Phil Mickleson and others, but betting on the upstart venture in the United States is an easy proposition, according to TheLines, which tracks odds in the U.S. regulated sports betting market.

With the first event of LIV Golf’s debut tournament in London underway, legal wagering on the event is limited in the United States despite legal wagering available on PGA Tour events, like this week’s RBC’s Canadian Open. So what’s the difference and why isn’t wagering widely available on LIV golf? It comes down to regulation.

Up until very recently, LIV Golf didn’t have a governing body or an integrity policy, and regulators need to see both when asked to approve wagering. As a result, many books were reluctant to even ask.

As of Wednesday, ahead of Thursday’s debut for the new league, FanDuel was only approved in three states for LIV Golf betting and as a result, the operator chose not to post any odds for the first event. BetMGM had approval in more states but also did not offer odds.

DraftKings was approved in Illinois, Oregon, Ontario, Connecticut, Arizona, and Wyoming. BetRivers/PlaySugarHouse only had wagering available for LIV Golf in Connecticut and Ontario for both traditional golf markets and winner of the four-man team format.

“Sportsbooks couldn’t even provide proper notice to sports betting regulators to approve LIV golf because the new tour was still getting its golf operations organized at the last minute,” said Stephen Andress, managing editor of TheLines. “Asking regulators to allow odds was pointless until LIV established a governing body and an integrity policy.”

Integrity has another meaning for some when it comes to this new threat to the PGA Tour. It is financed by the Saudi Public Investment Fund.

LIV Golf, led by former star Greg Norman, has received plenty of criticism for sportwashing – using hundreds of millions of dollars to lure players to play in the tour in an attempt to clean up the country’s tarnished reputation on human rights. In comments related to the killing of journalist Jamal Khashoggi, Norman said, “we all make mistakes.”

Mickelson, who removed himself from the public eye months ago after his comments related to the PGA Tour and LIV Golf became public, committed to LIV Golf this week and reportedly will be paid $200 million. Johnson is set to earn more than $100 million guaranteed from LIV Golf.

The PGA Tour announced Thursday that all players committed to LIV Golf have been suspended from further competition. But Johnson, Mickelson, Sergio Garcia and others who have bolted for the new circuit will be eligible to play in next week’s U.S. Open as the major championship is conducted by the United States Golf Association, not the PGA Tour.

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INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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