Bragg Gaming Group
Bragg Gaming Names Yaniv Sherman Chief Executive Officer
Sherman brings Over 20 Years of Expertise and Accomplishments to Bragg, Including 15 Years as a Senior Executive for Leading Global Online Gaming Operator
Bragg Gaming Group, a global iGaming technology and content provider, announced that it will appoint Yaniv Sherman as the Company’s new Chief Executive Officer, effective July 1, 2022. Mr. Sherman brings to Bragg more than 20 years of experience in leading global teams across the gaming, software and online gaming sectors, including, most recently, 15 years as a senior executive at 888 Holdings plc (LSE: 888). The Company also announced that Mr. Sherman’s appointment marks the conclusion of the Board of Directors’ review of strategic alternatives, which was announced in November 2021.
Mr. Sherman joins Bragg Gaming Group from 888 Holdings plc, where he served as Senior Vice President and Head of U.S. from 2018 to 2021. In that role, he led the creation of a 15-year joint venture that allows 888 to use the Sports Illustrated brand in the U.S., signed partnerships with Caesars Entertainment and the Delaware Lottery, and developed their U.S. customer support and online marketing teams. In addition, Mr. Sherman headed Dragonfish, 888’s bingo-focused B2B arm, and facilitated its divestment in 2021. From 2017 to 2020, he served as Senior Vice President and Head of Commercial Development, during which he oversaw corporate development, gaming content and epayments partnerships, market research, competitive intelligence and B2B.
Commenting on Mr. Sherman’s appointment, Bragg’s Chairman of the Board, Paul Godfrey, said: “We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new Chief Executive Officer. His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global iGaming operator, makes him ideally suited to lead the Company’s ongoing execution of our successful growth initiatives. Yaniv’s strong record and his expertise in the global iGaming industry, most recently in the U.S. market, will drive value for Bragg as we leverage our recent acquisition of Spin Games, our growing internal game development capabilities, partnerships with leading third-party game studios, and iGaming platform capabilities to establish and quickly expand our presence across the rapidly growing and evolving U.S. online gaming landscape. Yaniv’s appointment brings to a close our strategic review process and signals our intention to leverage our deep array of assets to drive long-term organic growth and build value for our shareholders.”
Mr. Sherman added: “I am honored and excited to join Bragg’s strong and deep leadership team and help drive the Company’s ongoing growth. Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021. In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market, as they integrate their content, products and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners. I am very much looking forward to working with Bragg’s board, management and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.”
Mr. Sherman holds both a BA in Business and Human Resources and an MBA from Ben Gurion University in Israel.
GAMOMAT, one of the leading independent software developers for online slot games, is proud to announce its debut move into the U.S. market through a strategic partnership with Bragg Gaming Group.
This is a major milestone in GAMOMAT’s global expansion strategy, as it brings its popular gaming knowledge to players across four initial states: Michigan, New Jersey, Connecticut, and Pennsylvania. Feng’s Fortune Flaming Link, Great Grizzly and Lava Lions will be included in the first tranche of games going live. Games have been specially developed for the U.S. market following extensive research and analysis of U.S. player tastes, with all titles aligned to these preferences.
In 2022, GAMOMAT and Bragg successfully entered the province of Ontario in Canada where momentum has been building since launch.
Founder and Managing Director Dietmar Hermjohannes of GAMOMAT Development GmbH, commented: “The regulated U.S. online market offers significant potential, and we are excited to bring our games to these vibrant jurisdictions. Our team’s commitment to analysing the diverse preferences of U.S. players has been pivotal in preparing a suite of games tailored to meet their demands.”
Matevž Mazij, Chief Executive Officer and Chair of the Board at Bragg Gaming Group, added: “Our partnership with GAMOMAT continues to thrive and we’re thrilled to now be working together in the U.S. GAMOMAT excels at balancing innovation with proven success and we expect great results.”
Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.
This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.
Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.
This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.
H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.
Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.
In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”
Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.
We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”
Bragg Gaming Group announced the appointment of Robbie Bressler as interim Chief Financial Officer, effective July 1, 2024.
Bressler brings a wealth of experience to the role, previously holding senior finance positions, including SVP Finance, at Bally’s Corporation, Gamesys Group plc, and The Intertain Group Ltd. He is currently serving as CFO of ForumPay Ltd., a crypto payment processing company. He began his career at Ernst & Young, where he spent over a decade in their financial services assurance group.
“We are delighted to welcome Robbie to the Bragg team as interim CFO. His deep expertise in finance and accounting, coupled with his extensive experience in the gaming industry, make him the ideal person to lead our finance function,” Matevž Mazij, Chief Executive Officer and Chair of the Board, said.
“I am excited to join Bragg at this pivotal time in the Company’s growth trajectory. Bragg has established itself as a leader in the global gaming technology and content space, and I look forward to working with the talented team to continue driving the Company’s financial performance, and further unlocking shareholder value,” Bressler said.
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