Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting

Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.

As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.

Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.

An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.

These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.

Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.

“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”

Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

Leading sportsbook provider opens second office in Latin America

Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.

Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.

Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.

Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.

“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”