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Caesars Entertainment

Caesars Sportsbook and NYRA Bets Launch the Caesars Racebook App in Florida and Ohio

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Horse racing fans in Florida and Ohio can now enjoy a best-in-class horse racing experience in the palm of their hands. Caesars Sportsbook, a division of Caesars Entertainment, Inc.(“Caesars”), and NYRA Bets LLC (“NYRA Bets”), the official online wagering platform of the New York Racing Association, Inc. (“NYRA”), today announced the new horse racing account wagering app, Caesars Racebook, is officially live in Florida and Ohio with plans to add additional states throughout the year.

Now available for download on iOS, Caesars Racebook utilizes the NYRA Bets platform providing bettors with pari-mutuel wagering on premier horse racing content from more than 250 tracks around the world with betting on marquee tracks in the United States and internationally. The wagering menu includes Belmont Park, Saratoga Race Course, Del MarSanta Anita, Keenelandas well as Caesars operated tracks Harrah’s Hoosier Park, Horseshoe Indianapolis, Harrah’s Philadelphia, and Eldorado Gaming Scioto Downs. New customers registering for Caesars Racebook will be eligible for a 100% first deposit match up to $500.

Similar to the Caesars Sportsbook app, Caesars Racebook integrates the industry-leading loyalty program Caesars Rewards to offer bettors a chance to earn exclusive experiences with every wager placed.

“The launch of Caesars Racebook is an important milestone as we continue to add wagering opportunities for our customers and livestreaming content for the first time,” said Dan Shapiro, Senior Vice President and Chief Development Officer of Caesars Digital. “Caesars Racebook is truly differentiated as the first horse racing advance deposit wagering app to include our award-winning Caesars Rewards loyalty program. We look forward to welcoming new horse racing customers and existing fans onto the platform and to working with NYRA Bets to grow horse racing as we deploy Caesars Racebook with plans to launch in about 30 states across the country.”

The partnership enables Caesars to further expand into horse racing, which generated $12.2 billion in pari-mutuel wagering handle in 2021. Caesars Racebook players can enjoy all the additional benefits of NYRA Bets, including race replays, handicapping insights, and more. NYRA Bets, the fastest-growing national advance deposit wagering platform features a secure, state-of-the-art wagering platform that allows its customers to conveniently and securely watch and wager on horse races.

“The new Caesars Racebook app, which utilizes the NYRA Bets interface and technology, will expand access to world-class horse racing now and in the future,” said Matt Feig, General Manager of NYRA Bets. “The partnership between NYRA Bets and Caesars is a win for horse racing, its stakeholders and countless racetracks around the world.”

As a longtime supporter of horse racing, Caesars is the proud host of the National Thoroughbred Racing Association’s National Handicapping Championship at Horseshoe Las Vegas and has announced plans to build and operate a Harrah’s racetrack and casino in Columbus, Nebraska.

The launch of Caesars Racebook is a momentous step in the partnership between NYRA Bets and Caesars Sportsbook. In January, Caesars Sportsbook and NYRA unveiled a partnership establishing Caesars as an official sports betting marketing partner in New York and the title sponsor of the NYRA Turf Triple Series at Belmont Park and Saratoga Race Course.

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Caesars Entertainment

Caesars Entertainment Announces Two New Independent Directors

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Caesars Entertainment has announced the addition of two new independent directors to its Board of Directors. Jesse Lynn, General Counsel of Icahn Enterprises, and Ted Papapostolou, Chief Financial Officer of Icahn Enterprises, will join the Caesars Board effective immediately, subject to customary regulatory approvals.

Tom Reeg, CEO of Caesars Entertainment, said: “I would like to welcome Jesse and Ted to the Board. Jesse and Ted bring diverse and relevant experience that will assist the Board in maximizing value for all shareholders.”

Carl C. Icahn said: “I have great respect for Tom Reeg and the senior management team and what they have accomplished since the merger in 2020. We look forward to working with Tom and the Board to maximize value for all shareholders, including by exploring strategic alternatives for the Company’s underappreciated digital business.”

With the additions of Mr. Lynn and Mr. Papapostolou, the Caesars Board will expand to 12 directors, 10 of whom are independent.

The post Caesars Entertainment Announces Two New Independent Directors appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment

Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US

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Soft2Bet announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.

“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth. We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer,” said Uri Poliavich, Founder and CEO of Soft2Bet.

Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experienc, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts and a 45% increase in Average Revenue Per User (ARPU).

The post Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US appeared first on Gaming and Gambling Industry in the Americas.

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Bragg Gaming Group

Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment

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Bragg Gaming Group has announced a technology platform and exclusive games development partnership with Caesars Entertainment for the US and Canada markets.

The new partnership elevates Bragg’s relationship with Caesars from a content supplier to a technology partner, showcasing the value of Bragg’s advanced iGaming technology and content development expertise.

This partnership is projected to help drive double-digit growth in both Bragg’s revenue and profitability in 2025, particularly in North America—a key strategic focus for Bragg’s expansion efforts in 2025. Additionally, the agreement will accelerate growth in Bragg’s exclusive content revenue, enhancing a balanced and margin-accretive product mix.

The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (RGS), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Bragg’s Fuze player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots and AI-powered game recommendation engines.

Bragg, in collaboration with Caesars’ newly formed in-house games studio team, will initially develop a number of online casino games for Caesars’ digital platforms. The partnership will also create a delivery platform for Caesars’ in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its unique intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

As a longstanding partner of Caesars, Bragg has previously developed two highly successful exclusive titles – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino and regularly supplies new online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, and Pennsylvania in the US, as well as in Ontario in Canada.

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”

Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, said: “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”

The post Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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