Canada
Quarter4 to Power DraftFuel’s NFL Content and Data Engine in Progressive Technology Partnership
Quarter4, an AI-powered predictive sports data and analytics provider for media, affiliates and betting platforms, today announced it has partnered with DraftFuel, a FinTech startup in the online sportsbook, casino, and daily fantasy sports space, to provide users with cutting edge Quarter4 predictive data and statistics and power DraftFuel’s content engine for the 2022 NFL Season. Quarter4’s predictions and data will be displayed in DraftFuel’s app next to lines and odds offered at various sportsbooks where users can then use their DraftFuel Discover® Prepaid Card to place bets.
DraftFuel, which launched in October of 2021, acts as a dedicated gaming fund. The DraftFuel app + debit card enables users to accumulate money in their DraftFuel account via two primary methods. Users can connect their pre-existing debit or credit cards to the app to be monitored for the accumulation of “spare change” from everyday purchases such as gas and coffee. In addition, users can set up a fixed percentage of their bank deposits (Ex: up to 5% of direct deposits) to be automatically transferred to their DraftFuel account. Both methods mitigate risk by empowering users to only play with “true discretionary funds.”
“DraftFuel is creating new opportunities for casual bettors to fund their bets. Our predictive analytics are sharp, simple and intuitive, providing DraftFuel users the added confidence they need to stay on the platform and create bets through DraftFuel’s sportsbook partners,” said Danijela Covic, CSO at Quarter4. “This partnership is creating an exceptional value-add to a subset of the market often ignored by larger marketing efforts. Now casual and small-wager bettors will have access to advanced analytics, elevated content and a new heightened overall betting experience.”
Quarter4’s predictions, which enable its partners to bring sports betting content to life for the sports betting newbies and the seasoned veterans, are automatically generated by a validated deep learning neural network. Historical statistics of yesterday are combined with the big data of today to generate a predictive data point for every player and team in select college or professional sports. With up to 2 million predictions produced daily, and updated no less than every 15 minutes, the unbiased insights deliver an intimate viewpoint for the bettor and fan.
“When we started DraftFuel, we wanted to create an environment where bettors of any skill and frequency can enjoy guilt-free gaming,” said DraftFuel Co-founder Alex Cullingford, “Adding Quarter4’s unbiased predictions will give our users an extra boost of confidence and knowledge in addition to simplifying terminology for our users.”
“Progressive tech attracts progressive tech and we couldn’t be happier about the match that Quarter4 and DraftFuel make,” said DraftFuel Co-founder Tom Mangan. “Armed with Quarter4’s data, our users will be empowered to make smart, responsible decisions when betting.”
Quarter4, which recently added WNBA data to its suite of predictive offerings, is backed by Cardinal Sports Capital Inc. DraftFuel’s financial technology is powered by Central Payments.
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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