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AC Milan

AC Milan signs Betsson as Official Regional Partner in LatAm

Published

3 years ago

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2021-22 Serie A champion AC Milan is delighted to announce that Betsson has signed an agreement with the Club to be its Official Regional Partner for Latam.

The essence of this agreement is built on Betsson’s and AC Milan’s matching passion for football and the positive value this has on the region.

The new partnership confirms AC Milan’s global nature as it consolidates its presence into an historically important market for the Club, from where some of the biggest Rossoneri stars, including Ronaldinho and Kakà, come from.

The partnership with AC Milan will further raise awareness about the Betsson brand in Latam in line with the online sportsbook and casino operator’s strategy for the region where over the past couple of years it has been solidifying its presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Peru.

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Andrea Rossi, Commercial Director for South America at Betsson Group, said, “The exclusive partnership with AC Milan in Latam strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club. Our shared goal is to offer a more modern and engaging storytelling of sports, creating high-quality entertainment for the Rossoneri fans in South America”.

AC Milan Chief Revenue Officer Casper Stylsvig added: “Joining hands with Betsson helps us move closer to our local fanbase of over 75 million people. Latin America is a very special market for AC Milan and one where we truly feel the passion for the Rossoneri colours, so we could not be more excited to kick off this partnership.”

As part of this partnership, Betsson will get exclusivity of AC Milan IP usage within the category in Latam, brand visibility on the stadium’s perimeter LEDs and on the acmilan.com site and app. In addition, the partnership includes the creation of a rich editorial calendar full of exclusive content designed to engage Latin American fans in a fascinating experience and making them feel closer to their favourite European football team.

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$SCCP Fan Token

Sport Club Corinthians Paulista Becomes First Brazilian Club to Launch an NFT Campaign on Socios.com

Published

3 years ago

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November 9, 2021

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Sport Club Corinthians Paulista has become the first Brazilian club to launch an NFT campaign on the fan engagement and rewards app Socios.com.

The launch took place on Saturday (6/11), when 100 limited edition NFTs were minted to commemorate an important moment from their Campeonato Brasileiro Série A match. The NFTs were subsequently dropped to $SCCP Fan Token holders who own at least 10 $SCCP Fan Tokens and predict the outcome of the match on the Socios.com Predictor feature.

Corinthians becomes the second football club in the world to mint “in game” NFTs to reward their fans. On October 31, Italian giants AC Milan inaugurated this trend during their Serie A match against AS Roma. Zlatan Ibrahimovic’s goal celebration was captured by a photographer and turned into 100 limited edition NFTs that were airdropped to $ACM Fan Token holders worldwide.

The inaugural launch generated huge interest amongst football fans worldwide, increasing the number of $ACM Fan Token holders by 25% and making the AC Milan – AS Roma game the second most predicted match on the Socios.com app since the Predictor feature was launched in June 2021.

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Many similar launches will be held with other Socios.com partner clubs, increasing the opportunities for Fan Token holders to be rewarded through the app and fully integrating NFTs as part of the Socios.com offering. NFTs minted for Socios.com partners will be tradable on any Ethereum based NFT marketplace.

Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans and is targeting many more Fan Token launches throughout the world. The company has multiple office locations around the globe. It has recently opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, and will soon open a North American office.

Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We are very happy that our second launch of ‘in game’ NFTs is taking place in Brazil, a country that literally breathes football.”

“The huge success of last week’s NFT launch with AC Milan, which generated a 25% spike in the number $ACM Fan Token holders, proved that fans are demanding new ways of experiencing their passion for the game and engaging with their favorite clubs. I’m sure this launch will build on that success and attract more Corinthians fans to our fan engagement ecosystem.”

“The potential of our NFTs is huge: they not only provide a way to collect and take ownership of the team’s most memorable moments, but will also enable fans to unlock ‘money can’t buy experiences’ and other digital rewards and incentives. I encourage Corinthians fans worldwide to embrace this opportunity.”

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Duilio Monteiro Alves, president of S. C. Corinthians Paulista, said: “It’s a huge satisfaction for Corinthians to take one more step in the partnership with Socios.com. With digital innovations such as the NFTs, we seek our fans increasing engagement – and, through their unique participation, they find one additional way of demonstrating their love for the team, making Corinthians stronger on and off the pitch.”

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