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Zynga to Celebrate Pride Month With LGBTQIA2S+ Inclusive In-Game Events, Social Spotlights and More

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Throughout Pride Month in June, Zynga Inc., a global leader in interactive entertainment, will kick off a celebratory lineup of in-game features, employee spotlights and social integrations across several titles to promote LGBTQIA2S+ inclusivity, diversity and belonging. LGBTQIA2S+ refers to Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, Asexual, Two Spirit and countless ways in which people self identify.

To support LGBTQIA2S+ causes, zPride, a Zynga employee resource group, is donating a total of $50,000 to several non-profits. Gifts of $20,000 each will support Brave Space Alliance, the first Black-led, trans-led LGBTQ+ Center, and the LGBT Foundation, a U.K.-based charity that delivers services, advice and support for the LGBTQ+ community. In addition, zPride is joining Gay Gaming Professionals as a corporate sponsor with a $10,000 donation for its scholarship program that helps marginalized and LGBTQ2SA+ students interested in gaming careers.

“I am honored to support zPride’s thoughtful approach to raising awareness through sponsorships that are intersectional, global and upstream,” said Vijay Pendakur, Chief Diversity, Equity and Inclusion Officer of Zynga and the Executive Sponsor for zPride. “At Zynga, we are committed to equity and inclusivity while supporting the LGBTQIA2S+ community throughout gaming and beyond.”

As part of the commemoration, Zynga welcomes all players to join in on the inclusive fun with the following in-game events and social features:

FarmVille 3
Month of June

During Pride Month, FarmVille 3 will spotlight four lovable characters who identify as LGBTQIA2S+: Bobbi Stitch, Ginny Glaze, Chad Wood and Carlos Cardova. As FarmVille 3’s iconic stylist, Bobbi says the best accessories in life are inclusivity, togetherness and acceptance. An award-winning grill master, Ginny is firing up Pride Month with her message that love is love regardless of our differences. Chad, the farm’s resident lumberjack, invites everyone to join him in chopping down biases and planting seeds of love. Carlos is a brilliant and creative ice-cream maker who hopes we can melt our differences and create the perfect scoop of diversity and equality.

Game of Thrones Slots Casino
June 4 – 6 // June 25 – 26

To celebrate Pride Month, Game of Thrones Slots Casino will send players on a special Pride-themed quest hosted by the House of Martell. Throughout the month of June, this limited two-day event will feature Oberyn Martell and Ellaria Sand as players spin their way through different slot machines to earn extra coins.

High Heels! // Pride 2022
Month of June

Throughout the month of June, Rollic invites High Heels! players to #PlayWithPride as they strut down the festive runway with brand new characters, new themed accessories and an exclusive Pride heel design! The special in-game event also includes limited-time gift boxes to collect, a new friendly pet to adopt and an exclusive new bonus level full of Pride.

Hit It Rich! Casino Slots // Elvira’s Pride Parade
June 8 – 13

A special guest is coming to Hit It Rich! Casino Slots – Elvira! For a limited time in honor of Pride Month, players can join Elvira’s Pride Parade in-game, spinning their way through different challenges and earning rewards along the way. Those players who complete the SlotVenture challenge will earn a huge jackpot at the end!

Wizard of Oz Slots
Month of June

Pride month is hitting the Emerald City! To celebrate, Wizard of Oz Slots is treating players to special bonus #PlayWithPride challenges and rewards, including a raffle for a RARE Rainbow Pack at the end of June.

WWF 2 // Rainbow Challenge
June 6 – 12 // June 15 – 19

In celebration of Pride Month, Words With Friends 2 invites players to complete special in-game events and earn unique rewards to show their pride. From June 6 to 12, players can engage with a special Solo Challenge where they can advance along the Pride Parade Route against community members to earn unique badges. From June 15 to 19, players can match wits with the couple Gia & Fia to earn a specially themed profile frame. In addition, Words of the Day throughout Pride Month will highlight diverse words.

Zynga Poker
Month of June

Zynga Poker is inviting players to show their pride with a special celebration in-game for the month of June. Kicking off on June 1, players can send high value, pride-themed table gifts to their poker buddies, ranging from Pride cocktails to chips and flags. Players can also express themselves while at the virtual tables with a special Pride emote that will be available for a limited time.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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