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PlayIt: Ontario – A New Legally Authorized City for Online Betting

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Ontario opens a legal online gambling market. The provincial government of the province of Canada-Ontario, after a deep analysis, introduces legislation allowing online gambling to be legal and lawful. The rights were passed in September last year when the provincial government decided to allow online betting. After a keen analysis of the global situation, the provincial government introduces the rules and rights for online gaming. By banning auto play, the provincial government standardizes rules and regulations for playing. A slot of 2.5 seconds is the minimum time for the spin speed.

According to Playit.ca, iGaming Ontario, the subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO), holds the rights and responsibility for regulating the new online market. The Alcohol and Gaming Commission of Ontario (AGCO) is in charge of issuing licenses to operators and suppliers. Since the news broke out in the market, AGCO has received a ton of applications from brands and gaming lovers for the approval of online gaming betting. A lot of big names in the town accredited the approval from AGCO, such as Inspired Entertainment, Play ’n Go, and High 5 Games, Points Bet, the Score, Rivalry, Rush Street Interactive, Bet365, Fan Duel, and 888 are on the list of brands to enjoy online gambling in Ontario. Points Bet Canada was one of the first private sportsbooks to take legal wagers.

Where the AGCO — Alcohol and Gaming Commission — regulates and legalizes the brands for online gaming and betting, at the same time, the AGCO holds the rights to ban any of the gaming brands. AGCO has a very strict policy of taking strong action to address any remaining unregulated Ontario market activity in partnership with law enforcement.

Play it The opening ceremony kicked off in Ontario. Brand owners such as Flutter Entertainment-owned Fan Duel Group, High 5 Games, and the Gambling.com Group participated in the opening ceremony. With the initiation of legalizing online gaming and betting, it opens new gates for the world of casinos and sports betting to come to Ontario.

Play it In anticipation of the gaming enthusiasts, a free-to-use site, Bets.com, has also been launched in the province to compare legal online sportsbooks and casinos. The purpose of this site is to bring on board all the gaming hubs, brands, and gaming lovers to make the most of online betting through the proper channel. The launch of regulated online sports betting and iGaming is a major milestone and achievement for Ontario’s gaming industry.

This revolutionary step allows a huge variety of operators to enter the market through the right and beneficial approach of the province. This contemporary step fosters competition and ultimately benefits consumers as the operators with the best products rise to the top.

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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Evoplay enters the Canadian market with Ontario licence approval

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Evoplay, the award-winning game development studio, has expanded its reach after securing a supplier licence from the Alcohol and Gaming Commission of Ontario (AGCO), marking its official entry into the Canadian market.

The licence allows Evoplay to offer its gaming portfolio to Ontario’s licensed operators, bringing its innovative titles to one of North America’s most dynamic regulated markets.

As a province with a strong player base and well-established iGaming framework, Ontario represents a key opportunity for Evoplay’s continued global expansion.

With a diverse portfolio of slots, table games, crash, and instant games, Evoplay is known for delivering engaging content that resonates with modern audiences.

This move reinforces the company’s commitment to entering new regulated markets and working closely with local partners to provide high-quality gaming experiences.

With further growth plans on the horizon, Evoplay continues to strengthen its global footprint, bringing its signature gaming experiences to new audiences worldwide.

Ihor Zarechnyi, CCO at Evoplay, said: “Receiving an Ontario licence is a significant milestone for us as we expand into North America.

“Ontario’s iGaming market has grown significantly, and we’re excited to bring our content to local players while building strong partnerships with operators in the region.”

The post Evoplay enters the Canadian market with Ontario licence approval appeared first on Gaming and Gambling Industry in the Americas.

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